Are you opening your online store? Do you already have one and are looking to change platforms? Well, we know that one of the most important decisions you have to make is choosing your eCommerce platform.  If you aren’t happy with your current platform, or if you’re new to eCommerce and you’re looking for one, then you’re in luck. Below, you can read about Magento and Shopify, decide which one is best for you, and learn what you should expect from either platform in the future.

Shopify vs. Magento 2 2018

No matter where you look, you’ll find that Magento and Shopify are two of the most significant competitors in eCommerce. Even before the company released Magento 2, it was known for both its popularity and its quality. Now, though, its reputation is only expected to rise.

According to, the usage statistic for these platforms is the following:

  • 252 K live websites are using the Magento.
  • 18 K live sites are using Magento 2.
  • 385 K live websites are using Shopify

If we talk about the market share, 47% of the global market lies in the USA and 13,5% in Great Britain for Magento 2. For Shopify, 70% of the market lies in the United States, and 9% – in Great Britain.


Magento 2 market share



Shopify market shareShopify Plus vs. Magento 2: The Choice of Enterprises

Out of the top one million platforms, Magento claims nearly 15% of all users; meanwhile, Shopify claims just over 5% of them.

If we compare the interest to Magento and Shopify, we’ll see that Shopify is a winner here, thanks to its simplicity in use and installation.

Magento and Shopify worldwide

The same goes for the comparison of Magento 2 and Shopify.

Interest to Magento 2 and Shopify

But if we compare the interest to the enterprise level platform Shopify Plus and sturdy enough for enterprises Magento 2, according to Google Trends we’ll see the following statistics:

Magento and Shopify worldwifeAlso, we can see that enterprises from the USA, Canada, Mexica, Australia, Europe, Russia, and China show their interest in Magento 2.

The most interest to the Shopify Plus exists in North America, Canada, and Australia.


Shopify plus vs Magento 2 CountriesThe proof of either company’s success lies in their clients. They are both hosts to big names in eCommerce. For example, Shopify is used by Tesla; meanwhile, Magento is used by Nike and Rosetta Stone. Despite these significant titles, the majority of companies used by either platform are small to mid-sized businesses.

Difference Between Shopify and Magento 2

Web Development

Although both platforms share the same goal, they use very different practices regarding their code; for example, Magento uses PHP and Shopify uses Liquid. Also, Magento is an open source solution, unlike Shopify. Magento’s open source code means that the system and template are available to edit and to be modified. Shopify, on the other hand, has a proprietary source code, which means that you can’t have it changed.

Pricing and Resources

Of course, pricing might come into play regarding which platform you choose. Shopify works as a monthly subscription, with the first month free, so you have free access to all Shopify software as long as you pay your monthly fee.

The available prices and packages for Shopify are as follows:

  • Basic ($29 monthly);
  • Pro ($79 monthly);
  • Unlimited ($179 pro).

When you work with Shopify, you’ll also be expected to pay fees for any payments that are made through external gateways, which are web pages that redirect you to purchase outside of the host websites. For Paypal, Braintree, or other forms of payment, you’ll pay a fee percentage that ranges anywhere from two to 0.5%.

In comparison, Magento customers can use the same features as Shopify for less money every year. An abandoned cart recovery, for example, comes freely with Shopify when customers go with the more expensive packages; however, Magento users can buy this feature for $39 yearly.

Magento allows customers to choose their hosting solution at a price that suits them. With this platform, hosting can range anywhere from four dollars to over $100.

The stack requirements for hosting Magento 2 are as follows:

Firstly, you should have a Linux operating system (Linux x86-64). Next, you should make sure that you have up to 2GB of RAM if you’re looking to run it correctly; if not, your upgrade will undoubtedly fail. Lastly, you should have the latest version of Composer.

Since out-of-box software may not be enough for your online store, so you should be aware that getting add-ons will require the work (and extra cost) of a developer to help run your store.

When it comes a final choice between Magento vs. Shopify, Magento wins this category if we take into consideration its flexibility!

Designs and Themes

Both Shopify and Magento offer responsive themes that work on mobile and computer screens. Whether you’re on your phone, tablet, or computer, your site will look its best.

Shopify users can change their fonts and colors, but they can’t do much outside of this because their themes are proprietary. Like we said before, Magento is open source; therefore, its users can change themes, fonts, colors, and much more. Plus, the upgrade to Magento 2 will allow users to edit through a drag and drop visual editing tool. If you are a non-coder, then this is especially useful.

If, however, you want your online store to be to-the-point and functional, then Shopify should suit you finely.

Magento 2 or Shopify: Which Is Better for You?

Because of the coding alone, Shopify is suitable for small businesses; however, may not be best for more complex companies because bigger companies may need to change their source code more often.

Magento 2 is better for people who are looking to expand their business and for people who need more flexibility. Not only this, but Magento has thousands of add-ons and extensions, some of which you can get for free. The admin can provide his or her customers with coupon codes, wishlists, and more through the use of these add-ons. Shopify, on the other hand, only has around 100 add-ons.

If you enjoy having control over every aspect of your business, then you should also be going with Magento 2 because you can operate many websites from the same admin screen.

Because Magento is so customizable, you might find it harder to operate than Shopify, which is why many people find Shopify to be better. After you sign up for Shopify platform, you can set up immediately.

It’s safe to say that Magento has become much more user-friendly with the Magento 2 launch. Users can easily access payment processors, product management, advanced reports, etc.

Even checkout and loading speeds have changed with Magento 2; reports show that some sites perform more than fifty percent better than before, which is primarily appreciated because customers have described the platform as being slow in the past. The new launch, however, seems to make Magento and Shopify even.

Finally, let’s compare these two platforms using the infographics below.

Mageno 2 vs Shopify vs Magento

Magento 2 or Shopify market share

Difference between Shopify and Magento 2


If you’re starting your online store and are looking around for the right platform for your needs, then look no further. After comparing coding, prices, flexibility, and customizability in both platforms, Magento 2 is a clear choice. It allows for total control over the user’s website and broadens the functionality with no limits. Since it’s great for any business, you should consider switching over to Magento 2 in 2018. If you need any consultation regarding Magento 2 Migration, we are ready to help you and answer all questions!
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