Voice Search in Magento 2 Online Store
For any business at present, online presence is of utmost importance. Advancement in the field of Artificial Intelligence has made things quite easy on the managers’ end. To retain or manage customer queries, issues and other particulars we see chatbots, automated ordering system and much more. For online shoppers, convenience is of highest priority. In providing convenience to the customers, voice search is gaining popularity each day. All one needs to do is say what the user wants to be searched or looked for, the smartphone does rest of the job.
Why is Voice Search Highly-Demanded?
In the United States alone, more than 40% of the adults and teenagers use voice search regularly. When asked about the reason, the answer is convenience and simplicity. Thanks to having a smartphone for every individual voice search facility is available all the time for its users. The reason why users prefer voice search in the field of eCommerce is they don’t face any difficulty in usage. The voice recognition is accurate around 95% of the time and understands more than 100 languages. Other than smartphones, voice search features are now expanding in home appliances, computers, tablets and other electronic devices. As you can see from the chart below, voice search is highly-demanded and will be the next most used technology among the Internet and electronic devices users.
How Does Voice Search Work?
From a user’s end, voice search works in the blink of an eye. You have to tap in the voice search button, say what you are looking for and the voice search assistant will perform the task for you based on your instructions. As far as the back-end work is concerned, the assistant recognizes the speech and comes up with possible outcomes for the speech.
Voice Search Trends
Recent voice search trends suggest that two years from now, voice search will be the preferred mode of online search for more than 50 percent of the users. This is a great opportunity for marketers to utilize voice search features to tap into a larger customer segment.
The growth of the voice search usage. To keep up with the increasing demand for voice search usage, the speech recognition market will triple its growth within the next five years. Data collection and storage has become more accessible than ever before. Convenience and ease of use facilitated the increasing voice search usage.
Better consumer experience. The stats on Voice Search 2018 shows that this feature for eCommerce helps to build better customer experience. The younger populace is opting to voice search more compared to the adults, and they are the main target group in the eCommerce sector. The customers prefer voice search for seeking online information since they can multitask through this.
Impact on commerce. The idea of online purchase came into being to provide convenience and the fact that people are unwilling to put in time and effort to go a store and search manually for a product. For online purchase before, users had to type what they wanted and thus needed to provide full concentration there. Now customers can simply focus on the task that they are doing and order voice search assistant to do the job for them.
Advantages of Voice Search
As already mentioned before, the number of users opting to voice search is on the rise. This means using voice search will hold on to more customers. In short here is the list of voice search advantages:
- customer’s loyalty;
- better conversion results;
- advanced navigation through the website.
Regarding customer satisfaction, the consumers prefer talking about the product rather than typing about it. Therefore, the chances of marketing techniques and tools driving into sales become higher due to use of voice search.
Voice Search Assistant
Voice Search assistants are in literal terms your assistant for seeking online information or purchasing a product. You make a purchase decision by talking to a bot. This is more of a conversation than typing what you need. In simple terms, you will speak something; the assistant will recognize it and provide you with an answer verbally.
Voice Search Market Leaders
First mover advantage and brand recognition worked behind making the following market leaders in voice search.
Google assistant can recognize your voice and perform the task being asked on the tap of a button. It can also provide reference information when asked for it.
Amazon Echo has started the journey in 2014. In simple terms, this voice search performs the command as per the instructions of its users. This is a good example of a personalized voice search.
Siri is made for iOS users. This is more of a conversation tool other than merely voice search. Siri will answer queries, provide recommendations and understand the user choices after a period of usage.
Cortana is a product of Microsoft. This voice search is expanding in android and hopes to come with an iOS version as well.
How to Improve Magento Search Results
For better user experience, voice search is going to be a useful tool for improving Magento 2 store results. With the speech recognition facility, even a child can look for options online simply by speaking what it wants. People who have a functional disability to type what they want will be able to use search by voice feature for conveniently seeking online information.
Choose Voice Search Extension For Magento 2 Store
At present, Magento 2 Store provides two voice search extensions. The increasing demand suggests that the scope will expand further.
Chloe provides 24/7 customer service to its users. That is, the customers can ask their query or problem at any time of the day, and they will have their issues answered. Chloe has both texting and talking feature. Therefore, those who prefer typing over talking, Chloe understands their needs as well.
Search by voice possesses the quintessential characteristics of a voice search. It recognizes the speech and performs the task assigned to it. The task is mostly limited to searching the sites or places; the customer is looking for. It is compatible with Magento 2.1- 2.2 Community edition.
These are the two most known tools to implement voice search in your Magento store. However, many extensions and devices have voice search, and for sure there will be more options for Magento store owners soon.