Website Accessibility 2025: Important Innovations for Business

Website accessibility ensures that all users, including those with disabilities, can access, navigate, and interact with digital content without barriers. It adheres to the Web Content Accessibility Guidelines (WCAG), ensuring websites are perceivable, operable, understandable, and robust according to the POUR principles. 

Globally, people with disabilities have an estimated $1.9 trillion in disposable income. When combined with their family and friends, the number jumps to $8 trillion, showcasing the immense potential of the accessible market.

UsableNet’s 2024 Year-End Digital Accessibility Lawsuit Report underscores the growing urgency for businesses to address website accessibility. Accessibility-related lawsuits in the United States have risen significantly, with 2,400 federal cases and 1,600 state court cases filed in 2024. Notably, New York and California together accounted for 40% of all cases, reflecting a substantial increase in state-level filings. 

Alarmingly, settling one lawsuit doesn’t guarantee immunity, as separate plaintiffs can file independent claims. This trend is highlighted by a 143% increase in companies facing multiple lawsuits, a pattern that often persists until a comprehensive accessibility solution is implemented. 

For businesses, this highlights the critical need to manage website accessibility to mitigate legal risks proactively. This article delves into the essential criteria for website accessibility, common challenges businesses encounter, and actionable strategies to ensure compliance and inclusivity.

What Industry is Being Targeted Most?

According to a WebAIM study, 98% of the top 1 million websites have accessibility issues. Businesses that prioritize accessibility not only comply with regulations but also gain access to a market of over 1 billion people worldwide with disabilities.

In recent years, eCommerce websites have been the primary target, accounting for 77% of lawsuits. Other industries affected include food service (11%), education (2%), and healthcare (2%). The vulnerability of eCommerce sites stems from their complexity and frequent updates, which make maintaining accessibility a significant challenge.

• Does Website Accessibility Matter for Small Businesses (1-20 Employees)?

Yes, it absolutely matters! Even small businesses can be sued for having an inaccessible website, especially in countries like the United States and European Union, where strict digital accessibility laws are enforced.

• Can Small Businesses Be Sued for Inaccessibility?

Yes. In the U.S., the Americans with Disabilities Act (ADA) applies to businesses with a public website, regardless of size. Many small businesses have faced lawsuits for failing to meet Web Content Accessibility Guidelines (WCAG).

Small businesses continue to bear the brunt of these lawsuits. Nearly 67% of lawsuits targeted companies with less than $25 million in annual revenue, reinforcing the need for accessible design at all levels of the market.

One of the lawsuit trends is websites using accessibility overlays or widgets. According to UsableNet, 25% (1,023) of all lawsuits in 2024 explicitly cited such widgets as barriers rather than solutions. Widgets are often marketed as quick fixes for ADA compliance, but in practice, they frequently introduce new barriers while leaving underlying WCAG violations unaddressed.

Web Accessibility Laws and Regulations

Ensuring that websites are accessible to everyone, including people with disabilities, becomes obligatory. Regulations like the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) are pushing businesses to provide equal access for all users. Failing to meet these standards exposes businesses to legal risks.

Adoption of WCAG 2.2 Standards

Set for full implementation by 2025, WCAG 2.2 introduces updates like enhanced focus appearance, drag-and-drop alternatives, and touch target accessibility. These changes expand WCAG 2.1, offering businesses a clear framework to create inclusive websites.  Websites that follow accessibility guidelines like WCAG often perform better in search engine rankings. For example, adding descriptive alt text for images improves image search visibility, while proper heading structures help Google understand page content.

European Accessibility Act (EAA) Implementation

Effective June 2025, the EAA extends accessibility requirements to private-sector services in the EU, including e-commerce and banking. Aligning with WCAG 2.1 Level AA, it introduces new obligations for industries like transport and telecommunications.

Regulations in the United States: The Americans with Disabilities Act (ADA)

In the U.S., the ADA is a key driver for digital accessibility. Recent DOJ updates confirm WCAG 2.1 Level AA as the minimum compliance standard. Businesses failing to meet these requirements risk lawsuits, fines, and reputational damage.   

Where To Start

Conduct an Accessibility Audit

Start by evaluating your website’s current accessibility level. Automate tools like WAVE or Axe can be used to identify common issues. You can also try the UserWay plugin. An audit provides a baseline for improvements. However, even the best software can only detect a fraction (3%-40%) of WCAG issues.  You can do the audit manually by yourself or with the help of your employees. A great idea is to incorporate individuals with disabilities into your accessibility testing. Also, you can hire seasoned accessibility professionals who can identify nuanced issues that automated tools miss and provide custom vs canned remediation guidance. Address the findings of the audit promptly. 

ATTENTION! Avoid Overlay Widgets – Resist the temptation of quick fixes like accessibility overlays, as they frequently lead to more lawsuits rather than preventing them.

The main criteria for assessing basic Accessibility:

• Text contrast
• Alt text for all images
• Accessible text for all hyperlinks
• Text labels for all buttons
• Text labels for form fields
• Programmatically define the primary language
• Free from errors in the page code
• Quick navigation to the main content 
• Keyboard focus marking
• Keyboard Control Support

To address Accessibility challenges manually:

• Use keyboard – managing the site using the keyboard without a computer mouse or touchscreen
• Screen reader – check if the website can be read with a screen reader
• Increase the text up to 200% and add up to 75% – The site is getting bigger without tinkering with the layout, the basis of the function is being lost to waste
• Check how the touch screen works

Monitor and maintain Accessibility

Accessibility is an ongoing process. Use automated tools for routine monitoring and schedule annual manual audits to ensure continued compliance as your website evolves.

Document your efforts

Keep detailed records of your accessibility audits, remediation efforts, and policies. This documentation can demonstrate your commitment to accessibility in case of legal challenges.

Let’s Sum It Up

Website accessibility is no longer optional for businesses in 2025. With new regulations like the European Accessibility Act and the adoption of WCAG 2.2 standards, businesses must embrace accessibility as a priority. While challenges such as high costs, dynamic content, and lack of expertise can complicate compliance, adopting a proactive approach can mitigate these risks.

Many business owners are unaware of accessibility regulations. You can start by checking your website’s accessibility in-house to identify major gaps. However, without expertise, implementing solutions that meet technical standards like WCAG 2.2 can be challenging. 

Outsourcing is a great solution. Partnering with an experienced web development company can provide the expertise needed to meet regulatory standards. They can offer tailored solutions based on your industry and audience. You will get access to the latest expertise and tools. Making a website accessible during its design phase costs 30% less than retrofitting it after complaints or lawsuits, according to web design studies. Proactive accessibility efforts save businesses money in the long run. By prioritising accessibility, companies can not only meet legal obligations but also create a better user experience for all. It looks like a win-to-win strategy!

If you need help from sustainable and reliable partners – the WEB4PRO team is here to help! Just fill out our simple form here – “Accessibility 2025”, and we will prepare a tailored Accessibility optimising plan for your company website.

E-Commerce 2025: Stats, Trends and Practical Insights for Business Owners

Global E-Commerce sales exceed $6 trillion in 2024, an 8.76% increase from 2023. Also, retail sales are projected to hit $7.4 trillion in 2025. The eCommerce landscape is rapidly evolving, driven by technological advancements and shifting consumer behaviours. For business owners, staying ahead of these changes is crucial for maintaining a competitive edge. As we look toward 2025, several key trends are poised to shape the future of online commerce. This article explores these trends, provides actionable advice, and shares expert insights to help your business adapt and thrive.

Useful Stats And Facts

• WooCommerce has a 38.76% market share among e-commerce platforms. There are currently 603 e-commerce platforms powering over 4.9 million e-commerce businesses. Among these, 3.1 million companies use WooCommerce, which is more than the combined total of those using Squarespace, Shopify, and Wix. Woo Themes is the second most popular platform, with approximately 1.2 million businesses using it (Datanyze).
• One in five e-commerce companies have a Buy Now, Pay Later (BNPL) option. BNPL is on the rise in e-commerce, with a $481 billion transaction value in 2025. Amazingly, it’s predicted to surpass $800 billion by 2028.
• Mobile gets a more significant piece of the e-commerce sales pie each year. US mobile e-commerce sales could reach $710 billion in 2025. Over 44% of all e-commerce sales in the US come from mobile. Despite mobile’s growing share of e-commerce sales, the channel still struggles with conversion rates. Mobile has a 2.3% conversion rate, compared to 3.8% for desktops and 3.2% for tablets.
• 85% of global consumers shop online. When asked which product type they bought most often on social media, 22% of American shoppers said apparel. 15% said beauty products, and 11% preferred home products. Electronics, food and beverage rounded the top five with 10% each.
• The average shopping cart abandonment rate is just over 70%. In the age of global e-commerce, getting international payments right is huge for any company looking to sell across borders. For 52% of e-commerce companies, payment localization remains their top challenge. 40% of online shoppers say they’ve refused to buy from a brand over personal data concerns (Baymard).

E-Commerce Trends 2025:

AI-Driven Personalization Takes Center Stage

Personalisation has been a cornerstone of successful eCommerce strategies for years, but by 2025, artificial intelligence (AI) will elevate this to new levels. AI-powered tools will analyse customer behaviour, preferences, and purchase history in real time to deliver highly tailored shopping experiences.

Advice:

• Leverage AI Tools: Integrate AI-driven recommendation engines into your website to suggest products based on individual preferences.
• Dynamic Content: Use AI to customise website banners, product listings, and emails for each visitor, boosting engagement and conversion rates.

Fact:

According to a McKinsey study, companies using AI for personalisation report a 10–15% increase in revenue.

The Rise of Single Customer View (SCV)

A Single Customer View (SCV) — also known as a 360-degree customer view or unified customer view —is becoming essential for eCommerce businesses in 2025. SCV consolidates all customer data, including purchase history, browsing behavior, interactions, and preferences, into a single, unified profile. This holistic view allows businesses to deliver highly personalized and consistent experiences across all touchpoints, from websites and apps to social media and customer service.

Advice:

• Invest in Customer Data Platforms (CDPs): Use CDPs or integrated CRM tools to unify customer data from different channels. This will allow you to create a single source of truth for every customer interaction.
• Personalize at Scale: Leverage SCV to deliver tailored marketing campaigns, product recommendations, and customer service experiences that reflect individual needs.

Fact:

According to Forbes, businesses implementing a Single Customer View see a 25% increase in customer satisfaction and a 20% boost in customer retention rates due to improved personalization and consistent service. 

The Expansion of Social Commerce

Instagram, TikTok, and Pinterest are no longer just for discovery—they are becoming full-fledged shopping destinations. In 2025, social commerce will be pivotal in driving sales, especially for brands targeting younger demographics.

Advice:

• Optimize for Social Shopping: Ensure your products seamlessly integrate into social media platforms. Use features like Instagram Shops and TikTok’s in-app purchasing.
• Engage Authentically: Collaborate with influencers and create shoppable content that resonates with your target audience.

Fact:

Research shows that 54% of social media users are more likely to purchase a product they see advertised or recommended on social platforms.

Voice Commerce on the Rise

Voice assistants such as Amazon Alexa, Google Assistant, and Siri are increasingly used for shopping. By 2025, voice commerce is predicted to account for a significant portion of online transactions.

Advice:

• Optimize for Voice Search: Use conversational keywords and phrases in your product descriptions to align with voice search queries.
• Streamline Checkout: Ensure your website supports quick, hassle-free purchasing processes to cater to voice-activated transactions.

Fact:

Stats projects that global voice commerce sales will reach $40 billion by 2025.

Sustainability as a Competitive Advantage

Eco-conscious consumers are demanding more sustainable practices from businesses. From packaging to shipping, every aspect of eCommerce is under scrutiny.

Advice:

• Adopt Sustainable Practices: Use recyclable or biodegradable packaging materials and offer carbon-neutral shipping options.
• Transparency Matters: Clearly communicate your sustainability efforts to customers. Share behind-the-scenes stories about your eco-friendly practices.

Fact:

A Nielsen survey revealed that 73% of global consumers are willing to change their consumption habits to reduce environmental impact.

Augmented Reality Enhances Shopping Experiences

Augmented reality (AR) is transforming how customers interact with products online. From trying on clothes virtually to visualizing furniture in their homes, AR bridges the gap between digital and physical shopping.

Advice:

• Invest in AR Tools: Implement AR features on your website or app to allow customers to “try before they buy.”
• Focus on User Experience: Ensure your AR technology is intuitive and accessible across devices.

Fact:

Shopify reports that products with AR content have a 94% higher conversion rate than those without.

Challenges and How to Overcome Them

Website Accessibility

Regulations like the Americans with Disabilities Act (ADA) and Web Content Accessibility Guidelines (WCAG) are pushing businesses to provide equal access for all users. 

• Follow WCAG Guidelines: Implement key WCAG 2.1 recommendations, such as providing text alternatives for images, ensuring proper keyboard navigation, and offering clear font contrasts.  
• Use Accessibility Tools: Leverage accessibility testing tools like WAVE, axe, or Google Lighthouse to identify and fix accessibility issues on your site. 

Data Privacy and Security

As data breaches become more common, consumers are increasingly concerned about how their data is stored and used.

• Stay Compliant: Regularly update your privacy policies to align with regulations like GDPR and CCPA.
• Secure Your Platform: Use SSL certificates, two-factor authentication, and encrypted payment gateways to protect customer information.

Rising Competition

The eCommerce space is becoming crowded, making it harder for businesses to stand out.

• Find Your Niche: Focus on specialized markets where you can offer unique value.
• Enhance Customer Experience: Provide exceptional service, fast delivery, and easy returns to build loyalty.

Supply Chain Disruptions

Global supply chains are under pressure, causing delays and increased costs.

• Diversify Suppliers: Avoid relying on a single supplier by building relationships with multiple vendors.
• Implement Predictive Analytics: Use data to forecast demand and manage inventory effectively.

Final Thoughts

The future of eCommerce is both exciting and challenging. To succeed in 2025, eCommerce businesses must adopt a proactive approach. This involves understanding emerging trends and taking concrete steps to implement them. Here’s a quick checklist for business owners:

• Adopt AI and Automation: From chatbots to personalized product recommendations, invest in tools that enhance efficiency and customer experience.
• Focus on Mobile: With mobile commerce continuing to grow, ensure your website is fully optimized for mobile devices.
• Leverage Data: Use analytics to gain insights into customer behaviour and refine your strategies accordingly.
• Prioritize Customer Retention: Build loyalty through rewards programs, personalized offers, and exceptional service.

While new technologies and consumer expectations present opportunities, they also require businesses to adapt quickly. By embracing trends like AI-driven personalization, sustainability, and augmented reality and by addressing potential challenges proactively, businesses can thrive in the competitive online marketplace. Let the future be an opportunity, not a challenge, for your eCommerce journey.

How to Leverage Customer Reviews to Boost Business Growth

In today’s digital world, customer reviews play a crucial role in businesses’ success. Potential customers often rely on the opinions of others to make informed purchasing decisions, and thanks to reviews, those opinions are more accessible than ever. Collecting and managing customer feedback can make or break your business, whether you’re selling products or services.

In this article, we are going to highlight why customer reviews are so crucial for success, explore the Top 5 review management mistakes and offer practical advice on handling them effectively.

Why Are Customer Reviews So Crucial for Businesses?

Positive reviews can be the deciding factor for a purchase/cooperation, just as negative reviews can permanently damage a brand’s reputation and force customers to go to your competitors.

1. Building Trust and Credibility

Trust is one of the most significant factors influencing purchasing decisions. When people shop online or order services, they can’t touch or try them, so they rely heavily on what others have said. Positive reviews act as social proof, assuring potential customers that others have had a good experience with your products or services.  

For new or smaller businesses, gaining that initial trust can be challenging. In these cases, customer reviews are even more vital. If visitors see that others have bought and enjoyed your products, they’re much more likely to do it themselves. Simply put, a handful of positive reviews can significantly increase conversions.

2. Influencing Purchase Decisions

Online shoppers tend to look for reviews before making a purchase, especially for higher-priced items or new products/services they have yet to try. Reviews provide valuable insights into product quality, customer service, and delivery times, giving shoppers the information they need to make an informed decision. According to research, over 90% of customers read reviews before buying something online, making them one of the most important factors in driving sales.

3. Impact of customer reviews on SEO

Reviews also have a direct impact on your website’s visibility. Search engines like Google favour websites with fresh and relevant content, and customer reviews can provide just that. Regularly updated reviews can help improve your search engine ranking, driving more traffic to your site. Moreover, reviews on external sites like Google My Business, Yelp, Clutch or Trustpilot can boost your presence on local searches, making it easier for customers to find you.

4. Improving Products and Services

Customer reviews provide direct and honest feedback about your products or services. Negative reviews, while sometimes hard to accept, can be extremely valuable. They highlight areas where you can improve and allow you to address issues. For example, if several customers complain about slow shipping times, this signals that it’s time to improve your logistics or communication. By taking action based on customer feedback, you not only improve your business but also show customers that their opinions matter.

5. Building Brand Loyalty and Engagement

Engaging with positive or negative reviews shows your customers that you value their opinions. Replying to reviews, thanking customers for feedback, and addressing concerns helps build a strong relationship with your audience. Customers who feel heard and appreciated are more likely to become loyal and recommend your brand to others.

In addition to building brand trust and influencing potential customers’ purchasing decisions, reviews help:

• Understand what attracts customers;
• Improve customer and post-purchase experience;
• Develop your company products/services;
• Prevent future customer disappointments;
• Improve customer service.

Here Are the Top 5 Of The Most Common Review Management Mistakes And How To Avoid Them

1. Ignoring negative reviews

Any negativity can be turned into an excellent case and an unsatisfied customer into a loyal one. Not responding to customer complaints can lead to a loss of trust in the brand. Responding to each negative review is vital because it shows you are willing to resolve issues and care about your clients.

2. Delete reviews without a valid reason

It may seem tempting to remove critical reviews, but this can only increase the negativity, especially if customers realize that their reviews are disappearing. It is better to react professionally and find ways to solve the problem.

3. Respond emotionally or unprofessionally

Even if the feedback is unfounded, aggressive or fake, it is crucial to remain calm and polite in your response. Emotional reactions will damage your reputation.

4. Provide standard answers

Using the same templates for all reviews can give the impression that the company does not care about its customers. Try to personalize the answers, address customers by name, and move away from template answers.

5. Make excuses without offering a solution

In response to negative reviews, it is important not only to make excuses, but also to offer concrete steps to solve the problem. This shows readiness for dialogue and a professional approach. Sometimes, it is necessary to investigate the reason for the negativity in more detail and then ask for forgiveness.

Ask customers to update negative reviews. After resolving a problem or responding to a customer complaint, politely ask them to update their review, taking into account all aspects of your last interaction.

How to Handle Customer Reviews Effectively

Now that we know how crucial reviews are and how to prevent mistakes, so let’s explore how to deal with them to benefit both you and your customers:

1. Encourage More Reviews

Actively encouraging your customers to leave reviews is the first step to building a strong online reputation. You can do this by sending follow-up emails after a purchase, asking customers for feedback, or offering small incentives like discounts or loyalty points for leaving a review. Additionally, make it easy for customers to leave reviews by placing a clear and simple feedback option on your website or product pages.

2. Always Respond to Reviews – Both Good and Bad

Responding to reviews is critical to showing your customers that you care about their opinions. For positive reviews, a simple “thank you” can go a long way in building customer loyalty. However, it’s the negative reviews that require more attention. Respond professionally and offer a solution instead of ignoring them or getting defensive. It shows potential buyers that you’re proactive in handling issues.

3. Showcase Positive Reviews

Make the most of positive reviews by showcasing them on your website, social media channels, and marketing materials. For example, you could feature a “Customer Testimonials” section on your homepage or highlight specific product reviews under each item. If you receive particularly glowing reviews, consider turning them into case studies or success stories.

4. Monitor and Analyze Feedback Regularly

Regularly monitoring your reviews helps you stay on top of customer sentiment. Use feedback analysis tools to spot trends, identify recurring issues, and track changes in customer satisfaction over time. This data can be valuable for making informed business decisions, improving customer experience, and driving overall growth.

You can find more advice for e-commerce businesses in our Blog – How to Collect Customer Reviews for Your eCommerce Business.

How a Web Development Agency Can Help You Manage Customer Reviews

Managing customer reviews and feedback can be overwhelming for business owners, especially if you have to work on core business tasks. A seasoned web development agency can provide valuable services to streamline the process and ensure you maximise customer feedback’s benefits.

Here’s how:

1. Integrating Review Systems

Integrating advanced review systems directly into your website makes it easy for customers to leave reviews and for you to manage them. For example, agencies can implement tools like Trustpilot, Yotpo, or Google Reviews that allow customers to leave feedback seamlessly while providing you with a user-friendly dashboard to monitor and analyse reviews.

2. Automating Feedback Requests

Setting up automated email sequences or in-app prompts that encourage customers to leave reviews immediately. By automating the process, you can ensure that you regularly receive fresh feedback without manually sending out requests.

3. Improving User Experience to Encourage Reviews

Often, the number of reviews you receive is tied to how easy it is for customers to leave feedback. A web agency can enhance the user experience (UX) by simplifying review submission processes, optimising mobile responsiveness, and ensuring the feedback form is accessible and user-friendly. The easier it is to leave a review, the more likely customers will do so.

4. Social Listening and Review Monitoring

Social listening services help you monitor customer feedback across various platforms like social media, review sites, and forums. By tracking mentions of your brand and products, you can stay ahead of public sentiment and respond promptly to feedback, further boosting your reputation.

5. Review Management Strategy

Finally, a web agency can help create a comprehensive review management strategy. This includes setting up automated alerts for new reviews, training your team on responding to different types of feedback and providing regular reports on review performance. A structured approach to managing reviews ensures you maximise customer feedback’s value.

To Sum-up

Customer reviews are more than just comments about your products or company – they’re a powerful tool influencing trust, SEO, and sales. Businesses that actively manage their reviews are better positioned to build credibility, attract more customers, and improve their offerings. By cooperating with an experienced web development agency, you can streamline the process of collecting, managing, and leveraging customer reviews, ensuring your business gets the most value out of this critical form of feedback.

Why Your Web Store’s Security Deserves Attention. A Guide for Shopify Web Store Owners

A secure Shopify online store not only safeguards business against financial loss but also shields your brand’s reputation, which can be significantly damaged by security incidents.

Without doubt, cybersecurity is crucial for maintaining the trust and confidence of your customers. It protects sensitive customer information, such as credit card details and personal data, from cyber threats like hacking and data breaches.

Business Problems Prevented by Effective Cybersecurity

Proper cybersecurity measures can prevent several potential business problems:

How to Prevent 10 Common Security Issues for Shopify Stores

Shopify store owners can face several common cybersecurity issues. Here are some of the most prevalent ones:  

 1. Phishing Attacks

•   Description: Cybercriminals use deceptive emails or messages to trick store owners and employees into revealing sensitive information, such as login credentials or financial details.
•   Prevention: Educate staff about recognizing phishing attempts, use email filters, and enable two-factor authentication (2FA).

 2. Malware and Ransomware

• Description: Malware, including ransomware, can infect systems through malicious downloads or links, encrypting data and demanding payment for its release.
• Prevention: Use reputable security software, regularly update systems and software, and avoid clicking on suspicious links or downloading unverified files.

 3. SQL Injection

• Description: Attackers exploit vulnerabilities in a website’s code to insert malicious SQL queries, which can manipulate or steal data from the database.
• Prevention: Use parameterized queries and prepared statements, and regularly update and patch the Shopify platform and any custom code.

 4. Cross-Site Scripting (XSS)

• Description: Attackers inject malicious scripts into web pages viewed by users, which can steal data or hijack user sessions.
• Prevention: Implement input validation and output encoding, and use security tools to detect and fix XSS vulnerabilities.

 5. Data Breaches

• Description: Unauthorized access to sensitive customer data, including personal information and payment details, can occur due to weak security practices.
• Prevention: Encrypt sensitive data, use strong passwords and 2FA, and regularly audit and monitor access logs.

 6. Weak Passwords

• Description: Using weak or easily guessable passwords can lead to unauthorized access to the Shopify store.
• Prevention: Enforce strong password policies, use password managers, and enable 2FA for all accounts.

 7. DDoS Attacks

• Description: Distributed Denial of Service (DDoS) attacks overwhelm a website with traffic, making it unavailable to legitimate users.
• Prevention: Use DDoS protection services, implement rate limiting, and monitor traffic patterns for unusual spikes.

 8. Third-Party Integrations

• Description: Vulnerabilities in third-party apps or plugins integrated with Shopify can expose the store to attacks.
• Prevention: Carefully vet and regularly update all third-party integrations, and limit their access to sensitive data.

 9. Insecure APIs

• Description: APIs used for integrating various services with Shopify can be insecure if not properly configured or secured, leading to potential data leaks.
• Prevention: Secure APIs with proper authentication and encryption, and regularly audit and monitor API usage.

 10. Insider Threats

• Description: Employees or contractors with access to sensitive information can intentionally or unintentionally compromise data security.
• Prevention: Implement access controls, conduct background checks, and monitor insider activities.

By understanding these common cybersecurity issues and implementing best practices to prevent them, Shopify store owners can better protect their businesses and customer data.

5 TOP Plugins To Protect Your Shopify Store

Here are some of the top security apps for Shopify that can help protect your store from potential cybersecurity threats:

 1. Rewind Backups

Offers automatic daily backups for your Shopify store, ensuring that you can quickly recover lost data in case of accidental deletion, a cyberattack, or a system failure. It protects products, customer data, orders, and more.

• Best For: Businesses that frequently update their Shopify store or have multiple users managing the platform.
• Cost: Starts at $9/month.
• Source: Rewind Backups (trusted by major brands like Gymshark and Pampers). 

 2. McAfee SECURE

Scans your Shopify store for malware and data breaches, displaying a trustmark that reassures customers their data is safe. It helps increase customer confidence, especially during checkout.

• Best For: Shopify stores that want to boost trust by displaying a well-known security badge.
• Cost: Free for stores with up to 500 visitors/month, with pricing increasing based on traffic.
• Source: McAfee SECURE (Used by big brands like Foot Locker).

 3. Cozy AntiTheft

Prevents content theft by disabling right-click, drag-and-drop, and console access in browsers, ensuring that your images, text, and other content can’t be easily copied.

• Best For: Stores that rely on unique content and want to protect it from theft.
• Cost: Free plan available.
• Source: Cozy AntiTheft (is praised for its ease of setup and comprehensive protection).

 4. Locksmith

Allows you to lock products, collections, or pages based on customer criteria (e.g., location, passcode, or link). This helps you protect specific content, offer exclusive products, or control access based on customer status.

• Best For: Stores with unique content or exclusive products that require controlled access.
• Cost: Starts at $9/month.
• Source: Locksmith (Perfect for businesses with targeted product offerings).

 5. NoSpy – Security & Spy Protect

Helps block spy extensions, disable right-click, and prevent content scraping to ensure that your store and customer data are protected from unauthorized access.

• Best For: Stores concerned with data privacy and content protection from advanced threats.
• Cost: Custom pricing.
• Source: NoSpy – Security & Spy Protect (Effective for stores facing high security risks).

Depending on your specific needs, these apps can help strengthen your store’s security and ensure your business runs smoothly without interruptions.

5 Steps to Take Immediately in Case of a Cybersecurity Issue

If you encounter a security issue in your Shopify store, take the following immediate steps:

1. Identify and Isolate the Issue: Determine which part of your system has been affected and isolate it to prevent further damage.

2. Reset Passwords and Credentials: Immediately change passwords and review access privileges.

3. Notify Affected Parties: Inform any stakeholders and customers if their data may have been compromised.

4. Assess and Repair Damage: Work with cybersecurity experts to assess the damage and repair any security breaches.

5. Review and Enhance Security Measures: Post-incident, review your security protocols and enhance them to prevent future incidents.

Conclusion

Cybersecurity is an ongoing challenge that requires continuous attention and adaptation to new threats. An experienced web development agency can be invaluable in this regard. Such an agency can help secure your Shopify store from current threats, assist with rapid response to incidents, and provide ongoing support and advice to prevent future issues. By partnering with cybersecurity experts, you can focus more on growing your business while ensuring that your operations, and more importantly, your customer data, are secure. Investing in robust cybersecurity measures and seeking professional assistance from a web development agency are essential steps to ensuring the longevity and success of your e-commerce business.

How to Quickly and Easily Manage Your Store’s Inventory in WooCommerce

Inventory management software for WooCommerce is a powerful tool that can help you achieve sustainable success by streamlining your operations and providing valuable insights into your inventory. 

2. WP Inventory Manager:

Features: Simple inventory tracking, CSV import/export, customizable fields, and multi-site support.

Best For: Small businesses or individuals with basic inventory tracking needs.

3. Katana WooCommerce:

Cost: 179-1999$ per month.

4. Smart Manager for WooCommerce:

5. Zoho Inventory:

5 main benefits of using inventory management plugins

1. Efficiency and Accuracy:

   Inventory management software helps businesses keep track of their stock levels in real-time. This means accurate information about what products are available, what needs restocking, and what items are overstocked. This level of accuracy is impossible to achieve with manual processes.

2. Time-Saving:

   Automated inventory management software saves time by eliminating the need for manual stock checks. This allows employees to focus on other important tasks, such as customer service and sales, rather than spending hours counting inventory.

3. Cost Management:

  By optimizing your inventory levels, you can reduce carrying costs and avoid the costs associated with stockouts and overstocking. This leads to significant cost savings and improved cash flow.

4. Customer Service:

   Inaccurate inventory data can lead to delayed or incomplete orders, resulting in poor customer service. Customers expect their orders to be fulfilled quickly and accurately. Inventory management software ensures that customer orders are processed efficiently, leading to higher customer satisfaction and repeat business.

5. Managing Multiple Channels: 

   For businesses selling on multiple platforms (e.g. online store, marketplaces, physical stores), managing inventory across channels can be challenging. Inventory management software centralizes inventory data, ensuring consistency and preventing overselling.

5 steps for easy implementation into your business

Choosing the right inventory management software is vital. It will allowed streamline your operations, make data-driven decisions, and stay competitive in the fast-paced e-commerce landscape.

Here are some tips for business owners on how to easily implement inventory management software:

1. Choose the Right Software:

Select inventory management software that fits your business size, industry, and specific needs. For example, Skubana offers comprehensive inventory and order management for medium to large businesses, while Stock Sync is ideal for businesses with diverse inventory sources.

2. Integrate with Your E-commerce Platform:

Ensure that the software integrates seamlessly with your e-commerce platform. For WordPress users, plugins like ATUM WooCommerce Inventory Management and WP Inventory Manager provide robust solutions.

3. Automate Where Possible:

Take advantage of automation features to streamline processes such as order processing, stock level updates, and reorder notifications. This reduces manual work and minimizes errors.

4. Monitor Performance:

Use the software’s analytics and reporting tools to monitor inventory performance, identify trends, and make data-driven decisions. Regularly review these reports to adjust inventory policies and, most importantly, improve efficiency.

5. Train Your Team:

Ensure that your team is well-trained in using the inventory management software. This will maximize the benefits of the software and ensure smooth operations.

To Summarize

In conclusion, inventory management software is a vital tool for online businesses. It helps prevent common problems such as stockouts, overstocking, inaccurate inventory data, poor customer service, and inefficient supply chain management. By choosing the right software for your WooCommerce store, you can optimize and improve your business operations. Reliable plugins make your inventory management easier and allow you to focus on the main goals of your business.

WEB4PRO Makes a Mark as an Industry Game-Changer on Clutch

E-Commerce has provided a wealth of opportunities for businesses to seize. Today, investing in a quality solution can help brands sustainably boost their sales and establish their position in the marketplace. Here at WEB4PRO, we’re committed to helping our clients create impactful e-commerce solutions to help them with their goals.

Founded in 2003, we are a trailblazer in the industry, working on various projects that have allowed our clients to thrive. We are an organized team of software engineers, developers, and designers who have the in-depth expertise our clients need.

Because of the exceptional projects we’ve shared with our clients throughout the years, WEB4PRO is able to make a meaningful impact on their journeys. In fact, we recently climbed the esteemed game-changer rankings on Clutch’s shortlist for Shopify development companies in Ukraine.

Clutch is an independent B2B reviews and ratings website from Washington DC that’s known for helping potential corporate clients connect with reliable service providers. The site publishes extensive content, such as agency directories and thought leadership articles on industries such as design, marketing, and business services.

The coveted game-changer rank can only be earned by outstanding companies that have proven track records of demonstrating unparalleled commitment and excellence. We climbed the prestigious rank through the help of our incredible clients, especially those who took the time to review our services on Clutch.

We are proud and grateful to have such a title. Without the fantastic support of our clients, we wouldn’t be ranked so highly. Thank you so much to everyone who believed in WEB4PRO throughout the past two decades. Your trust made it possible for us to make a mark on the scene.

I find their team very professional: from engineers to managers. They do their best to not only make changes and do their job well but also suggest solutions that are based on a business background and usefulness for the project.

— CEO, CIDERSOFT

We’re always on the same page, their team is really cool and effective. The WEB4PRO team made a user-friendly search functionality for selecting the tutors and viewing their tutorials. This has led to a 3x increase in the visits to our tutorials section, and a 30% increase in our conversion rates.

— CEO, Telescope Live Ltd

Interested in working with a game-changing team? WEB4PRO is right here for you. Connect with us straight away and let’s discuss your project.

Common Solutions for Basic Magento Features: Products, Categories, Orders

Need to make some changes to your store structure? Or add some delivery options? Or maybe cancel the order? Here, we collected several common user cases of online store management and quick solutions to them. Check them out and enable these great features in your online store for more efficiency.

How to Create Category in Magento 1

A Category is needed to establish the structure of your store’s Catalog. Before creating categories you need to think about the usability of your product page, so the user can browse product from one category and easily navigate to different subsections. Try to be consistent and use the same approach for all product types in your catalog.

To create categories, use the admin panel. Below, we will show how to create and add categories, and answer other questions related to working with categories.

Step 1. On the Admin menu, select Catalog > Manage Categories.

Step 2. Before you begin, set Choose Store View to the store or view. By default, the scope of the category configuration is set to “All Store Views.”

Step 3. In the category tree, click the category that is to be the parent of the new category. The parent is the level just above the new category.

If you’re starting from the beginning without any data, there might be only two categories in the list: “Default Category,” which is the root, and an “Example Category.”

Step 4. Click the Add Subcategory button.

After creating the category, you need to add them to create the catalog structure. Learn how to do it from the below guide.

How to Add Category in Magento 2

Step 1. Login in Magento Admin.

Step 2. Select Products -> Categories.

Step 3. Select Parent or Root Category in which you need to insert your new category and click “Add Subcategory” or you can create Root Category.

Step 4. Enter Category data. Category Name is required entry. Click the Save button.

How to Cancel Magento 2 Order

Magento 2 order can be canceled by using Cancel Button on order view page in admin. It’s possible only, if order hasn’t yet been fully paid, so there is no invoice, that covers all order. If some items have been marked as invoiced, then it’s possible only cancel item, that hasn’t been paid yet.

How to Add Cash on Delivery Option in Magento 2

Cash on Delivery payment may be enabled on Stores -> Configuration -> Sales -> Payment Methods -> Cash on Delivery by setting Enabled option to value Yes

Finally, if you make any changes to your store, you should reindex Magento to make them apply and be displayed correctly. For example, reindexing is necessary in scenarios like introducing a new store or website, incorporating new attributes, or making substantial changes to merchant data.

Magento 2 encompasses a substantial amount of merchant data that needs to be accessed, searched, and utilized, such as catalogues, prices, stores, and other elements. These data items are distributed across multiple tables to enhance performance.

How to Reindex Magento 2

For reindex magento 2 you need run the command: sudo bin/magento indexer:reindex

Page 1- normal result from reindex

These were just a few common cases, and we hope solutions to them will help you manage your store quickly and effectively. If you have any questions, want to learn solutions to other cases, or need help with your store, drop us a line, and we will be glad to consider your case.

Mobile App as Part of Marketing Strategy

The cell phone is one of the most indispensable attributes in everyone’s life. For many years, people have been using phones as small personal computers, always and everywhere, regardless of the situation. It is now almost impossible to imagine going out without a phone, but for most people, it is easy to leave a laptop at home.

In this regard, most owners of online stores have begun to pay more attention to mobile commerce to create their adaptive websites for all types of devices and to create their mobile applications. Such applications are adaptive to work on smartphones and all mobile gadgets. In this case, the mobile application is an additional interaction channel with the buyer and a tool to increase the audience’s activity. And the main difference between the mobile version of the site and the app is that the store’s interface is much more convenient and faster.

We decided to share the advantages and disadvantages of such a product for business and tell you for whom this solution is suitable and for whom it will be superfluous.

A mobile application is a software designed for a particular mobile platform (iOS, Android, Windows Phone, etc.). It is intended for smartphones, tablets, smartwatches, and other mobile devices.

In the context of an online store, the app allows you to perform all the critical functions, from searching and adding to a wishlist comparison to shopping.

Reasons for creating an app to create your store:

• Ability to work online
• Convenient order form
• Convenient method of payment
• Fast loading.

As well as a huge number of other benefits, which we will discuss further in the article.

Let’s start by looking at what tasks can be accomplished with a mobile app.

The Business Objectives That the App Solves:

Increasing the Average Check

Mainly through the application, registered users make purchases. These customers can be offered personalized promotions, special offers and discounts, thus increasing the average bill of the store.

Growth of Sales

According to the statistics, mobile applications generate much more sales— an increase in loyalty to the store. Applications allow you to download catalogues, it’s easier to consider the goods, and due to the convenience, the loyalty to the brand grows. For convenience and comfort, a customer will open an application he already has rather than search sites.

Repeat Purchases

You can use push notifications to inform about advantageous programs, promo actions and unique applications to stimulate new sales.

Cost Optimization

In the long term, despite the investment in development, the app will bring you a significant profit due to savings on advertising in some aspects and additional sales.

Options for Using the Mobile App:

As a Sales Channel

Your customers can view the catalogue of products, save their favourites, compare products, cart, payment modules, and all the necessary functions for a comfortable and easy purchase in one place.

As communication with the customer, with a mobile app, you can tell your customers all the Brand news, give coupons, engage them in interaction, collect feedback and do market research.

As a Communication Channel

You can incorporate many features into the app to make the user experience personalized. Customers can also collect bonuses or points when using the app, encouraging more purchases. Based on purchases made, you can remember customer preferences based on AI. The main advantage is adapting to the target audience’s needs, which increases the loyalty of existing customers and attracts new ones.

As a Competitive Advantage

If your main competitors have a mobile app, it’s a reason to think about creating your app; the main thing is to understand the matter and weigh the pros and cons of creating your own. You can implement many functions, thereby getting ahead of your competitors.

Reasons to Create a Mobile App for Your Online Store

Content Loading is Faster Than the Website

You know very well that customers hate slow sites and often go to other marketers because of the lack of a positive user experience. In speed, a mobile app has a huge advantage over a website. The app only sometimes needs the internet for essential functionality such as price and product comparisons.

By the way, you can read our series of articles on speed optimization and find a lot of statistics on this topic. After reading the articles, you will definitely be convinced of the importance of optimizing site load speed.

Apps Have a Better UI

Apps allow you to load heavy animations or high-definition images much faster than the website, making the design of the eCommerce app stylish, modern and vibrant.

Apps are Packed with More Interactivity

Every loyal customer with your mobile app automatically becomes a live platform for advertising your online store on social networks such as Instagram, Twitter or Facebook. People admire exclusive things. Make a special offer to those who have installed your app, and they will be happy to share a few links to your site.

Must-have Features for Your Mobile App

We’ve prepared a list of must-have features we advise you to use in your mobile app to bring you more profits for your business.

Fast Process of Customer Adaptation to the App

User onboarding is introducing a customer to a digital product, which helps convey the company’s main benefits to the user and keep him.

Thoughtful onboarding helps the customer to solve his task with the least effort and achieve the desired goal. It helps to communicate the product’s core values, benefits and features to the target audience and to retain them to build a long-term relationship. Familiarize yourself with the main objectives of onboarding.

* Welcoming and educating. Onboarding helps to win the user’s favour from the first seconds of acquaintance. Greetings, demonstration of product benefits and strengths, and cues to help the customer reach their desired goal faster give a positive interaction experience and make a pleasant first impression.

* Engagement. User onboarding helps convey a digital product’s core values to users and tell them about its main benefits. Sophisticated interaction tactics with the customer and his “immersion” in work increase engagement and the company’s competitiveness.

* Retention. Thoughtful onboarding helps teach the customer how to use the product and win loyalty. It disposes of the customer and sets him up for a long-lasting relationship, reducing the user churn rate.

To build a long-term relationship, the user needs to be led from point A to point B, helped to solve the problem and retained with a communication strategy. See what onboarding tools are used for this.

* Registration form. It helps to collect valuable information for the preparation of relevant content. In the registration form, you can find out the purpose of using the product, interests, and gender of the client. To get the user, he is offered to choose a communication channel and subscribe to the newsletter at this stage. However, keep the registration form manageable. It should remain as simple as possible because no one wants to go through a whole questionnaire before using the product, no matter how good it is.

* Video tutorials and training materials. This user onboarding tool helps your target audience get acquainted with the product’s functionality, learn more about its benefits and get valuable tips. If the training materials are exciting and beneficial to your customers in achieving their goals, they are likelier to stay with you.

* Email newsletters. In emails, companies introduce users to the product and share tips and helpful recommendations. Regular and relevant mailings help keep customers engaged, increase loyalty and build long-lasting relationships.

* Online Chat. This is a pop-up dialogue box on a website or in an app. This onboarding tool allows you to retain your customer, answer questions and help with problem-solving. To make the online chat 24/7, a chat bot is connected to it, which communicates with users based on a pre-designed script.

Pop-up notification

Push-notification – the pop-up notifications give the possibility to communicate directly with users. According to statistics, users who receive push notifications in the first 90 days have a 190% higher retention rate than those who do not. More frequent messaging increases mobile app retention rates by 3-10 times.

Convenient Categories, Filters and Sorting Feature

The primary purpose of this feature is to minimize the complexity of selecting and searching for products. It allows your users to narrow down the list of products they would like to see. Intuitive categories, filters and sorting will make it easier for your customer to find and scan products, leading to a faster purchase.

Multiple Payment Options

We’ve often told you the importance of adding multiple payment methods to your eCommerce store site; mobile apps are no exception. In addition to the most popular payment methods like American Express, Visa, MasterCard, and pay on delivery, add popular solutions like PayPal, Google Wallet, Apple Pay, and Klarana to your app. Statistically, 50% of customers only buy if they can find a convenient and preferred delivery method.

Linking a Bank Card

So that your loyal customers don’t have to worry about entering their data each time they place an order, it will significantly reduce the time it takes to process an order and leave a pleasant impression on the shopping speed. But providing a reliable authorization system and taking care of user protection is essential.

Recommendation System

The recommendation system will help you increase sales and help users quickly find the needed products. Advice positions can be based on items already selected, bought and viewed by suggesting related products. The recommendation system is built on a single scenario: analyze the user’s behaviour, compiling his needs based on the information obtained. The potential buyer can only accept if you offer him something precious and necessary.

Are Promo Codes Good for Your Business?

Whenever we think about shopping behavior or shopping habits, the smoothest and first thing that comes to mind is discounts. In various forms, it can be Black Friday discounts, birthday discounts, secret promo codes, or coupons. Admit it to yourself for sure; everyone has received a personalized promotional code from the store for the goods you are interested in; you probably thought about whether to buy it now when there is an opportunity to get a discount. Promotional discounts and promo codes give the impression of urgency and a reasonable offer. Most importantly, they encourage more significant purchases and improve the shopping experience.

According to RetailMeNo – 80% of shoppers made their first purchase from a brand because of an offer or a discount; this means that people are now less of one brand and ready for good deals. Offering a good deal can quickly turn a person from an internet surfer into a buyer. Adding coupons to your site can be a natural source of income.

The only problem is that businesses sometimes misuse promo codes; if you want to apply promo codes to your eCommerce business, this article will show you how to do it right. After all, the main thing is to avoid falling into the trap, build the right strategy, and ensure that the coupons you use to increase your profits.

What Is Promo Code?

A promotional code is a discount and promotion the store provides to its potential and existing customers. In fact, these are combinations of letters and numbers that customers enter at the stage of placing an order to receive a discount on a service or product on the Internet; this can be an additional gift from the company, free shipping, or any other form of discount. Such a sequence can often be associated with the event for which this discount is provided, for example, Welcome15, and sometimes it is just a set of numbers and letters.

Such coupons are mainly entered on the checkout page; this field can be called differently, such as code, voucher code, or special offer code.
I would like to note that the regular sending of coupons to a business practically costs nothing, however, it helps to increase the average cost of goods and attract both new customers and new purchases.
There are three main categories of promotional codes in the voucher system:

Public Promo Code

Vouchers that are available to everyone, most often such promotional codes can be used only once. These protocols are posted for public viewing, and they can be found directly on the site, in social networks or through your influencers. Such vouchers are often aimed at attracting new customers or returning ones.

Private Promo Code

Promo codes of this category are used specifically for certain groups of people who are already customers and are grouped under different types, for example, a promotional code for a birthday or for those who have not made purchases for a long time or were interested in a specific product that is currently discounted.

Secret Restricted Access Promo Codes

Limited experience category vouchers are used to communicate with an individual customer. Most often, such vouchers are used in extreme cases to hold back or apologize for a bad user experience with the site; examples of the use of such vouchers can be a voucher for unsuccessful delivery, bad sales experience, defective goods, and so on.

This solution makes online shopping more attractive and less costly for customers. Your customers can select the coupons they are interested in and add them to their carts to apply them at checkout.

What Are the Best Coupons to Use?

To ensure your customers get what they expect and outperform the competition, use coupons for your business. Coupons help increase the number of customers, and of course, this has a positive effect on the sales of your online store.

We have prepared coupon types to improve your eCommerce user experience.

Percentage coupons for holiday sales encourage shoppers to return to abandoned carts and complete purchases or return to your store after a long absence.

Percentage offers are coupons, thanks to which the main database with customer emails is created. The easiest way to get the desired result and remind yourself. That is, the client will look through your store or see an unfinished order in his basket after a long absence. And complete it.

Free Shipping Coupon

It is always pleasant for customers to receive free delivery because when collecting a basket, the client never thinks about the fact that the final amount of the order, then a certain amount for delivery services, will be added; we already said in one of our previous articles that this factor often affects the number of abandoned baskets. Consider using free shipping coupons for those who abandoned their shopping cart; if you have free shipping, offer a coupon for express shipping (if possible), making your offer very attractive.

Free Gift with Purchase

Everyone loves pleasant surprises and gifts. Cosmetics sellers use the strategy of free gifts according to the fuel protocols; with the help of such a strategy, brands increase the average amount of orders and motivate buyers to make a purchase now so as not to lose such an offer. A vivid representative of this strategy is the Yves Rocher brand; most additional sales are made thanks to other gifts for a certain amount, and the number of different gifts increases along with the increase in the check amount for the order.

If you’re a brand that can use this strategy, have delicate items or new product samples to include in your orders, create a coupon for a free gift with your purchase and share it with your email list and social media followers.

Promo Codes Based on Loyalty Status

Often the motivation to buy more is a way to earn brand points, especially when these points provide an opportunity to get a real benefit. For example, Kheil’s cosmetics store allows customers to receive additional discounts, free shipping, gifts, and more. Such an offer motivates people to use their loyalty points and purchase more in your store. By the way, we recently published an article about useful features of Kheil’s cosmetics store, and there are a lot of valuable things for any business.

BOGO Coupons

Coupons such as BOGO (buy one get one free) are suitable for stores in many areas and for certain times of the year. Cosmetics stores, grocery stores, decoration stores, and many others can offer such coupons. Also, such coupons will be very relevant for various holidays such as Christmas, Halloween, and Boxing Day.

Gift Card with Purchase

To stimulate sales, you can offer customers gift cards for each order – this card can be both for certain goods and services and for everything the brand includes. Such coupons are often used for advertising new products and services and attracting new customers.

Mobile Coupons

You know perfectly well how relevant mobile sales are, and most use the phone as the main device for everyday use. Therefore, remember to share coupons via SMS, chatbots, and push notifications in applications.

Coupons can easily increase sales and grow your online business if you apply them correctly.

How to Place Codes on Your Site?

You might think it is not easy to place such a feature on the site, but it is not. We will tell you how to do it, so it does not scare you.

Shopify and WordPress (WooCommerce) have similar options for placing coupons on your site. To do this, you need to go to the admin panel, select “Add Coupon”, and then choose from the options that include:

• Discount percentage
• Fixed discount on the amount of the basket
• Fixed discount for goods
• Coupon value
• Allow free shipping
• Coupon end date

For Magento, the story is even more straightforward in the admin section, under the category Promotions -> Shopping Cart Pricing Rules. The only thing to do is add a new rule and ensure it is enabled. You can choose who is allowed to access the promotion. If you also do business with wholesalers, you can exclude them from the promotion and make it available to the general public only.

You will then be asked to provide the discount details when your customer enters the correct code at checkout.

All eCommerce platforms provide the option to use coupon codes since almost all medium to large sites now use their discount codes; think about them, customize them, test them and see which one works best for you.

Benefits of Promo Codes

Pros of Using Promo Codes

The main advantage of using promotional codes is that you give customers an additional reason to buy from your online store, which means you will receive more income. In addition to making customers even happier when they make a purchase, promo codes can help you mark the progress of your marketing strategy. You can place a promotional code on different sites and track which attracts the most traffic and where your audience perceives ads best.

In addition, the protocols can encourage your customers to participate in your advertising campaigns, knowing that they will receive additional benefits for themselves, more likely that they will want to take the time to write a review or take a survey, or you will be able to increase your customer database, as people will leave your contact information for the opportunity to receive a discount, which means that promotional codes can add value to your marketing campaigns.

Offer Promo Codes as Lead Magnets

Have you noticed that almost all eCommerce stores offer a promo code in exchange for an email address? Essentially, the lead will give you their email address (sometimes other details), show you that they are interested in your product, and you will provide them with their gift.

To make the most of this tactic, gather as much basic information as possible to create a fantastic email marketing campaign.

Promote Customer Loyalty With Promo Codes

Retaining existing customers is much more complicated than attracting new ones, but it is more financially profitable. Therefore, give your existing customers the motivation to return to you. With the help of promotional codes, you can convince customers that you value them more than others.

Celebrate the Holidays With Promo Codes

The holiday period accounts for 91% of consumers who plan to spend the winter holidays, meaning they plan to buy gifts, and you can easily entice your customers to buy your products by thinking through your strategy correctly with the right promo code. The main thing is to remember to carry out an advertising campaign during the whole period to attract people’s attention. By the way, we have an article – how to prepare your site for the holidays.

Cons of Using Promo Codes

We’ve already discussed the benefits of using coupons, how effective they are, and how they can help you, but there are still a few downsides.

Abandoned Carts

The presence of a promotional code field can cause your client to FOMO (Fear Of Missing Out); the client sees that he could spend less and leaves to look for coupons on the Internet. Many who do not have a coupon or did not find the right one can leave, thereby ruining your conversion, which will affect brand perception.

Lower Perceived Value and Negative Brand Association

Take promo codes as your primary strategy and start using them too often. Customers will no longer come to buy your products at the total price. The GAP brand faced such an error. Brand hour offers a discount of 40%, sometimes even more, so customers consider the price overpriced by 40%. If they decide to buy something at half the price, this affects their ability to maintain their premium prices.

Delayed and Less Profitable Sales

Customers get used to the fact that you often use discounts and your customer base only purchases once you offer them a new stream of discounts.

Is It Possible to Mitigate the Disadvantages of Coupons?

Now you know several pitfalls your business can fall into and reduce your profitability and conversions. Still, some factors will help you mitigate these shortcomings and refine your strategy.

Only Offer Discounts on Certain Events

To become such a brand, save such offers for a specific time of the year (perhaps when your sales need a boost or you need to reduce inventory). Or, only lower the price of items that don’t sell as well or as quickly.

Hide Coupon Field

You generally don’t use promo codes for your business but add them only in exceptional cases. In that case, it’s better to hide the promo code field and open it only when a user clicks on one of your discount links or during the active use of promo codes. Another strategy businesses use is to create additional unique sites where you can get a discount, but only if you have a link.

Paraphrase

We have already said that a pronounced discount field can easily scare away potential customers by missing the opportunity to find a possible promotional code and spend less, so to prevent this, try replacing the classic promotional code field with, for example, a gift card or gift, such a field is not will have a significant impact on consumers and at the same time retain the ability of customers who have this promotional code to use it.

Now the demand for discounts is gaining momentum more than ever. Customers do not miss a single opportunity to take advantage of them, but the main thing for a business is to build the right strategy and not harm your brand and conversions; try using the mitigating actions described above.

Kiehl’s Cosmetics: Mix of a Personalized Approach to Clients, Customer-Oriented User Experience and Professionalism

Every business strives to get the perfect website for their sales because it is the site that is the main factor in creating the first impression of your regular and potential customers about you and your company. After all, even your regular customers can leave you because of an inconvenient interface, navigation, home loading or a lack of features. Your site should always be up-to-date, visually attractive, convenient and informative. We advise you to pay attention to each you have done – from the colour palette to the fonts. We want to help you improve your store using the example of Kiehl’s cosmetics store.

Using the example of this cosmetics store, you will learn what you should pay attention to, find out which features should also be applied, and what exactly impresses customers. By using all this, you can create not only a beautiful but also an effective website.

Kiehl’s is a well-known American cosmetics brand specializing in premium environmental care products for skin, hair and body. Kiehl’s began as a small family pharmacy founded by John Keels in 1851. In the pharmacy, one could buy cosmetics, ointments, healing tinctures, oils and herbal teas. In 1921, Irving Morse, who studied pharmacology and dermatology at Columbia University, joined the company. Many of Kiehl’s Cosmetics signature products were created through his efforts and remain in demand to this day. At the moment, the brand has more than 250 brand boutiques around the world. In 2000, the brand was acquired by L’Oréal for $150 million.

Let’s now proceed directly to the analysis of the site. The site will become a powerful tool for business and an effective method of its advertising. Through its appearance and capabilities, the website should evoke the right impression of the company and form trust and desire to cooperate with it.

Feature-rich Home Page

Think of your homepage as the virtual front door to your store. If the visitor does not like what he sees, he will immediately want to leave – in the case of an online store, press the “back” button.

So, what makes Kiehl’s website homepage design attractive? Below you will learn all the subtleties of the design of Kiehl’s homepage. With the help of these features, the site has become as client-oriented as possible.

Kiehls is an excellent example of a simple site that advertises your business profitably and attracts users with its simple navigation, convenient functionality and selling strategy

On the main page, you can immediately see the active special offer of the store with the top bestsellers of the site and information about discounts in honour of the “Boxing Day” holiday. Such information will interest potential customers and help you increase your business’s sales.

Also, a good sales lever is high-quality and convenient site navigation. The brand made a very rational sequence of sections, bringing forward a special offer for “Boxing day”, “Offers”, “Gifts”, “New&Now”, and “Best Sellers” these sections are the most relevant during the holidays and special dates, and will improve your sales.  Another categories as a “Skincare”, “Body”, “Mens”, “Hair”, “Services”, “Kiehl’s Awards”, are also necessary for any website.

As you can see in the gift example, each section is divided into convenient categories, in addition to the usual product divisions into “Gifts for Her”, “Gifts for Him”, “Gifts for Everyone”, “Gifts for Pets”, the brand also offers gift sorting by price, as well as a quiz to search for gifts. This method of sorting categories on the site will appeal to all users and make it easier to find the right products.

Concerning gifts, Kiehls approached this topic very responsibly and dedicated a whole perfectly designed page for gifts. On their page, you will find several categories to quickly find gifts for every taste and every price. We advise you to be inspired by this idea and create a separate page for gifts to make life easier for your customers.

Note that the subcategory has a unique SEO-optimized description, making it easy to find specific products directly in Google search results.

We would also like to draw attention to a large number of sales engines on the site, namely the offer to receive a gift with a purchase for $ 90 – this method increases the average bill for a purchase. The next offer that immediately catches your eye – getting a $ 10 discount on your first purchase – such a pop-up motivates the client to purchase faster. Another feature that immediately catches your eye is the ability to contact a professional who will help you choose the right cosmetics. Customers will be confident in the correct choice and make a purchase faster.

Customer-Oriented Service Page

Expert service has always been at the forefront of the company, which is why online and in-store services are designed to help customers find solutions for healthy skin—all services in the store are designed with individuality, innovation and scientific achievements in mind. On the “Customer Service” page, all services are perfectly described, and the customer can easily find the service he needs.

Every business loves satisfied customers. Customers buy more, share their impressions with friends, and write reviews on the product page. Happy customers are the best indicator that you are moving in the right direction and that your business will continue to grow. This approach to service Kiehls has brought the quality of service to the online store to a new level, not only with the help of a thoroughly designed website but also with the help of a personalized service for customers. Remember to provide excellent personalized service to your customers.

Valuable Rewards for Regular Customers

The loyalty program works not only offline. Online stores also use this tool to interact with customers. The system of discounts and bonuses helps them win the audience’s favour on the Internet. An online store does not need plastic to launch a loyalty program. Communication with the client initially takes place in the digital world.

For beloved customers, Kiehl launched a loyalty program. The idea fits harmoniously into the universe of premium cosmetics: customers like to feel that they belong to the beauty community and receive exclusive privileges.

Members of the program receive rewards for skin care: a birthday gift, exclusive offers, vouchers and more.

Kiehl has launched three loyalty levels for customers – depending on the amount spent per year, Kiehl customers receive more and more privileges. The loyalty program helps stores increase their average check per order per year.

Every seller who has sufficiently developed their business should consider introducing a loyalty program. It helps to retain customers, which makes it easier to promote an online store. 

Choose a loyalty program depending on the characteristics of your business and target audience. Make it understandable and valuable for the buyer, which will bring its effect.

Customer-Oriented Product Page

Developing a product card in an online store requires special attention since this element must effectively interact with the buyer and sell.

A product card for an online store combines visual and textual content, a set of descriptions of product characteristics and functional elements (buttons, sections with a choice of colour or size, and so on).

An ideal product card in an online store should:

* to attract the attention of a potential buyer,

* cause a desire to possess the product,

* answer possible questions,

* remove objections,

* induce to purchase the product.

The brand designed its product card very concisely. There is a lot of space for pictures, and there is all the necessary information about the availability and volume. At the same time, you can quickly go to reviews or product descriptions – links to them are located directly below the description. The site also took care of customers and added a pop-up window so that customers remember the rewards program; in turn, for businesses, this means getting additional information about customers.

Going down the product card page, you will find an extensive selling description of the product, as well as how this product can help – such a description will help convince the client of the right choice and motivate them to make a purchase faster.

The brand pays maximum attention to navigation through the product catalogue. It offers related products that are used together with the main one. Kiehls offer to purchase additional products for the daily routine of make-up.

This method will help increase the average check by displaying products that other visitors bought or picked up by a professional and the product of interest to the buyer. The probability that the buyer will be interested in something is high, so do not ignore this possibility when designing a product card.

The brand also offers a block of personal recommendations for positions from other categories “You may also like”. To implement this block, it is better to implement specific functionality that selects products based on the analysis of user data. This block will also increase the average check and make additional sales.

The customer must distinguish alternative goods from compatible ones. Offer them in blocks with different names – these blocks do not have to be placed next to each other. Particular care must be taken to select compatible products, as some users believe all products offered are compatible by definition.

Cart and Checkout Process

Kiehls offers a variety of payment methods and a secure checkout process. For those who do not want to register and leave data, it is possible to place an order as a guest. For additional sales, there is a “You may like” block.

Kiehls also offers a choice of 3 free samples and another reminder to participate in the loyalty program.

To choose the suitable payment method, pay attention to the requirements for the site, technical compatibility and working conditions with this system in different regions, as well as the size of the commission. Connecting a secure payment system will increase sales and the number of regular customers who will willingly return to your online store to make new purchases.

Kiehl’s On Mobile

The Internet has dramatically changed consumer behaviour. Now, customers look for products on the Internet and then go to the store. And since users now mostly use mobile devices,

To make the site more popular and profitable to ensure a systematic increase in traffic, you need to take care of creating its high-quality mobile version.

Once on the main page of Kiehl’s online store, the user immediately understands what the website is about. A banner with the main bestseller and current promotions is placed in the centre of the screen, and an offer to receive a $10 discount is immediately visible.

The mobile version has excellent intuitive navigation, and the site elements are large enough to press with your finger comfortably. A distinctive feature that many users will appreciate is the ability to change the website’s language. Choosing and placing an order in the mobile version is as simple as possible.

The Website contains several different payment methods; in addition to the usual payment methods, you can pay for the goods using AfterPay and PayPal when placing an order.

We advise you to remember such important payment methods as Apple Pay and Google Pay, which are the most convenient and fast solutions for mobile users.