Simple Packaging Tips for a Unique eCommerce Experience
Sending packages must be carefully prepared in the eCommerce industry. It is essential to consider the safety of items that will be sent. The package must remain intact during transit until it reaches the buyer’s hands. Therefore, several criteria must be considered when choosing the best eCommerce packaging. Therefore, choosing high-quality packaging that provides total protection for items is necessary. Cardboard boxes, bags, plastic wrap, and kraft paper, there are many solutions.
The development of global trading platforms allows anyone from anywhere in the world to buy and organize their store in a few clicks to sell goods both on the domestic and foreign markets. The low threshold for entering the e-commerce industry leads to increased competition, which means that players in the market need to differ in terms of price, quality, and reviews.
When discussing eCommerce packaging design for a marketplace, it is essential to consider where precisely the product will be placed.
Large marketplaces usually deliver orders in their eCommerce packaging boxes, where the order is hidden behind corrugated cardboard with marketplace branding elements.
For small trading platforms or personal online stores, a unique user experience from interacting with a box that the manufacturer sends directly, bypassing global marketplaces, becomes relevant. For such manufacturers and sellers, it is necessary to pay attention to the product itself and the box in which it will be delivered to the buyer. If you can offer a unique “unboxing experience”, the customer will want to return to that product and experience that situation again. Equally important is the box’s contents because through letters, inserts, wrapping paper, stickers, and other elements, you communicate with your client.
In this article, we will tell you what the trends in e?ommerce packaging design are and what trends are currently relevant in the eCommerce market.
What Is eCommerce Packaging?
eCommerce packaging means a combination of your actions in protecting your product for shipping, managing shipping costs, branding, and promotional purposes.
Bright and memorable packaging can help increase brand loyalty and profitability, improve the impression your products make on your customers, and, most critically, set you apart from the competition. And since competition in the markets is more important now than ever, developing impressive packaging is essential.
Most Popular eCommerce Packaging Types
eCommerce packaging GoPro is the most popular type of packaging, and the main advantages are the possibility of secondary packaging, strength, and lightweight. We can say that a corrugated box is an ordinary cardboard box, only with a small additional layer so that everything inside is additionally protected from shock, moisture, and temperature changes.
Padded mailers are envelopes with additional protection inside (paper or bubble wrap); such packaging helps safely and accurately transport fragile goods. One of the main disadvantages is that the extra protection can add to the cost and be less environmentally friendly.
Bags and Envelopes: Mostly PE mail bags or plastic mail bags, great for sending small and light items that don’t need much extra protection. This option is excellent for clothes.
Individual product packaging is stylized packaging (box, bag, tape, or filler with your brand logo on it or inside it) specifically for your product, business, and brand. eCommerce custom packaging will help you present your brand perfectly and optimize your delivery.
Essential Aspects of eCommerce Packaging
eCommerce packaging has impressive graphics, a striking presentation, and adequate protection of what’s inside.
Here are a few things to consider when choosing eCommerce packaging solutions for your business:
High-Quality eCommerce Packaging
If you are planning to use a courier service to deliver your orders, it is important to use lightweight yet durable packaging. Just imagine how upset the client will be if they receive a damaged box or damaged product because of this.
Weight of eCommerce Packaging
Courier companies charge based on the weight of your package, so it’s crucial to ensure your package isn’t too heavy.
Branded eCommerce Packaging
When delivering products to your customers, always ensure that your brand is easy to read on the packaging. But remember that branding is not only about the logo: try to stand out and be recognized by adding some interesting touches. A small personal thank you note won’t cost you dearly, but it will make your customers feel appreciated. Don’t forget toplace a flier with your current promotions in the box to get the customer interested in looking at the site again.
Sustainable eCommerce Packaging
Every time you ship a product, the packaging ends up in a landfill or trash can. This situation means that your business regularly creates waste. Itt is possible that this eCommerce packaging waste will not be recycled or reused. Fortunately, switching to sustainable eCommerce packaging can benefit you and your customers, not to mention a significant environmental impact. Choose recyclable materials and indicate this fact on the website, with a print on the packaging or a special attachment. Prove your interest in protecting the environment.
eCommerce Packaging Materials
eCommerce packaging comes in a variety of shapes, sizes, and, most importantly, materials, but there are some pretty standard packaging types and materials that most brands use.
eCommerce Paper Packaging
Paper is mainly used as additional protection for other, more complex packaging materials. The paper helps to protect the product from light, dust, and moisture. Usually, kraft paper or paper napkins are used for these purposes. Craft paper is a thin wrapping paper that takes its name from its production method. It is generally accepted that it, in comparison with ordinary packaging paper, has a higher strength factor. Tissue paper—cellulose material— is often used in preventing scratches and chafing.
eCommerce Cardboard Packaging
Cardboard packaging is the most popular type of eCommerce packaging. Cardboard packaging looks like a simple box, although it can also be in other formats (pipes, envelopes, or similar things.). Most people prefer this kind of packaging because it is reusable and easy to recycle.
eCommercePlastic Packaging
Plastic packaging is an inexpensive product for packaging and transporting a wide range of goods. Models may differ in design, size, and design features and production is carried out using synthetic materials. Today, there are the following types of packaging materials and plastic products: bags and plastic wrap (flexible packaging), bubble wrap, and the like. This decision is terrible for the environment, so most customers prefer eco eCommerce packaging, which means packaging without plastic.
eCommerce Wooden Packaging
Wooden packaging is mainly for heavy loads; however, sometimes eCommerce businesses choose wooden packaging instead of standard cardboard packaging to provide a unique unpacking experience for the customer. All wooden boxes are made to order so that they can be of any shape.
Best eCommerce Packaging Examples
To make it easier for you to improve your eCommerce packaging design, we’ve compiled a selection of the most creative, fashion eCommerce packaging ideas to inspire you. And at the same time, we will tell you about eCommerce packaging trends.
Acne Studios
Acne Studios is a multidisciplinary luxury fashion house based in Stockholm, Sweden, specializing in menswear, women’swear, footwear, and accessories.
Acne Studios boxes have a beautiful minimalist packaging design for their products and are also economical. It is crucial for a brand that its bags and gift packages are recognizable to customers. This customer recognition helps strengthen the brand and the level of credit in the market. Packaging design is most important, but at the same time, there is no desire to sacrifice quality.
Acne Studio’s packaging combines its design and environmental ambitions.
Esco Coffee
ESCO is a new coffee shop in Indonesia. The coffee beans are harvested, processed, and roasted at the family farm that owns the brand.
Packaging for Esco Coffee combines sustainable development principles with modern abstract illustrations. ESCO packaging design aims to represent the local culture.
All packs are available in plastic-free pouches or tubes and are adorned with quirky illustrated elements that highlight their different origins, which complement the brand’s unified black top of the pack.
Girlfriend Collective
Girlfriend Collective is a sportswear and loungewear brand that uses recycled materials such as polyester, fishnets, and water bottles to create its products.
The company’s unique value is the utmost concern for the environment and the desire to produce clothes from 100% recycled materials.
The whole package contained a cardboard box and a fabric bag into which even the threads used for sewing were processed.
The result is a clothing package that is simple in form but incredibly strong in meaning.
Consumer buying habits and industry packaging trends are the main drivers behind the rapid growth in packaging demand. We have highlighted the top trends in eCommerce packaging.
– Sustainable and environmentally friendly packaging
– Individual packing
– Colours, patterns, and gradients
– Minimalism
– Storytelling and plot
We reviewed the dynamics of the main trends in packaging. Now you are up-to-date with the latest trends and can start implementing your innovative ideas and strategies.
Burberry – Iconic British Luxury Brand: Combination of Impeccable Design and Excellent User Experience
The epitome of British elegance and sophistication, Burberry is one of the most recognizable brands . The Burberry brand has several lines of clothing, a collection for children, underwear, accessories, and perfumes.Before Burberry products reached the mass market, they were intended for officers in the British Army. In 1880, the tailor Thomas Burberry invented gabardine, a waterproof and breathable fabric that was lighter and more comfortable than the heavy rubber fabric from which mackintosh raincoats had been made.
British soldiers were the first to appreciate the quality of Burberry gabardines, followed by travelers and pilots. However, the history of the Burberry brand began even earlier, namely in 1856, when the same Thomas Burberry opened a small shop selling ready-made clothes in the English provinces. After the invention of gabardine, its products began to be in such great demand that Thomas decided to close his shop and move the company to London, where he launched the wholesale production of gabardine products. Burberry’s first advert said that this unique material could withstand the onslaught of wind and rain, not to mention thorny plants and various other adverse conditions.
From its famous trench coats to its sunglasses, the brand’s products are recognizable, thanks to its corporate colors: a sand cage with black, white and red stripes.This, along with the brand emblem – a knight with a spear – is associated with the Burberry trading house all over the world.
We would like to share with you an overview of Burberry’s website, look at it from a brand perspective, what makes their site unique, and how such a strong brand is positioning itself online and attracting customers.
Burberry’s online store is a benchmark site. It has everything that a leading eCommerce site should have: it’s minimalistic, beautiful, stylish and, most importantly, convenient. Designwise, there is nothing superfluous. Due to the white background, attention is focused on the product itself, while beautiful, high-quality photos of the brand’s products and excellent design make it all but impossible to leave the site, without buying into the brand.
Perfect Navigation Home Page
The Homepage has straightforward navigation: “New In”, “Women”, “Men”, “Children”, “Outerwear”, “Begs”, “Gifts”, “Stories”, and “Beyond” and sections with the most popular, new arrivals, and limited-edition products. The unique design emphasizes the exclusivity of its products.
The functionality of the site is amazing. When you select any category, new parameters open up with an extensive list of product options. You can easily select the desired section and find the product you want.
Each subcategory has a unique SEO-optimized description, making it easy to find specific products directly from Google search results.
There are no unanswered questions on the “Customer Service” page, and all services are perfectly described.
New Arrivals Category Page
The transition from the home page to the section with new arrivals is especially impressive. The page presents ready-made multi-component looks from the new collection. You can choose one specific product or see how new items are combined. Such solutions help the buyer present a complete image and motivate them to buy not just one item, but a whole look.
Gift-Oriented Category Page
Burberry has various category pages to help shoppers find the perfect gift for their loved ones:the Burberry gift collection is for him and her and sells everything from plaid knits and shirts to timeless trench coats, silk scarves and leather bags. Reversible jackets, tops and sneakers are offered for children.
Products can be sorted by type, as well as by collections, upcoming events and gifts. This is useful if customers are looking for a gift for a specific occasion or have a rough idea, but are unsure about which product they plan to buy.
Websites often use a technique called a visual menu, This enables the user to visually relax and navigate the site quickly and intuitively, which adds spice to the design and creates an emphasis on the products.
If the high-quality gift you have chosen is a Burberry product , you do not have to rack your brains looking for a way of wrapping your chosen gift beautifully. Burberry has thought of everything in advance. When you place an order, you will be offered a gift package that is ideal for any holiday or event. It is convenient, fast and modern, and an excellent user experience.
Once you have chosen your high-end product, you are presented with a range of packaging and wrapping options. Burberry ensures that your gift is perfectly wrapped for any event, holiday or birthday.
Customer-Oriented Product Page
In terms of customer experience, on the product page, everything is as simple as possible. On the card, you can immediately select the size and color, enlarge the model and view it in more detail. Another feature is that you can instantly view things in a similar style or a modification of these products, which is an exciting idea, and you can ask questions in an online chat, if necessary.
An additional feature of this store is that you can book an online or offline meeting with a consultant.
Burberry understands that every shopping experience is as unique as its customers, and that time is precious. The Burberry team has created a range of personalized appointment services, perfectly tailored to the customer’s needs. From virtual appointments that allow shoppers to shop from the comfort of their own home to sessions with style experts, so customers can explore collections in great detail.
It is very convenient to view any information about a product – be it a photo, a size table, a choice of a model or a color – everything happens at lightning speed, without reloading the page, but just by hovering or clicking. This allows you to reduce the number of user actions, you do not need to leave the page, and the purchase occurs as quickly and comfortably as possible.
A sizing guide enables customers to select the right size on the website.
After viewing such a product card, the target customer does not have the slightest chance to leave the site to look for something else, which is all thanks to the site’s fantastic design and functionality.
Cart and Checkout Process
Burberry offers a variety of payment methods and a secure one-page checkout process. Additionally, Burberry offers the option of making purchases as a guest, without mandatory registration.
On the left, we see the contents of our shopping cart; on the right, payment methods. The purchase can be completed quickly, easily and comfortably, without any kind of hindrance.
Another distinguishing feature of Burberry is that when you return to the site, a pop-up window appears with the products you previously viewed . The design of this pop-up is entirely consistent with the creation of the site and makes it easy to return to these products.
Sustainability Initiatives
Sustainability is a definite cause, a ubiquitous movement, and now an anticipated venture for business. Sustainability has become a vital aspect of any corporate strategy. If your company does not practice sustainability , you may lose out on favorable customer-perceptions and, ultimately, profit.
Of course, Burberry is no exception and they proudly display the real-world impacts of their initiatives.
The “Beyond” page is spectacular, beautiful, relevant, modern, and in harmony with the environment. It epitomizes Burberry’s core values: a strong and sustainable brand with the right message, mission, and vision. Such brands are always the most striking.
Burberry is committed to protecting the environment, helping disadvantaged youths access literacy skills and safe spaces (in partnership with Marcus Rashford), and supporting the fight against COVID-19. Burberry also appreciates and accepts people’s differences, creating a world where everyone feels they belong, have a voice, and can reach their full potential.
We advise you to visit this page and see and enjoy this design and page to the fullest.
Burberry On Mobile
The loading speed of the Burbury website on mobile devices is excellent. When you open the website, the photos and videos load instantly. Animated images and videos help keep a shopper’s attention and offer an amazing way to showcase products. This helps the site to rank well in Google search results and increase conversions on the site, since now most of the online purchases are made from mobile devices.
The mobile version also has excellent intuitive navigation, and the site elements are large enough to comfortably click on with your finger.
In addition to the usual payment methods, when placing an order, you can pay for the goods via Apple Pay and PayPal, which is the most convenient, fast and understandable solution for mobile users. You can even make a purchase on the go.
Solve Issues With Payment Solutions For Ecommerce in Sweden
When you start your eCommerce business, payments may not be the first thing on your mind, but choosing the right payment solution is key if your business is to be successful.
There are many payment solutions for businesses, but it is worth spending a little time to figure out which one suits you best.
We’ve compiled the most crucial online payment solutions for your business in Sweden and we would like to tell you which eCommerce platforms will help implement these payment methods.
How do Swedes Pay Online?
There are several popular payment methods in Sweden, while one of the most common reasons consumers cancel purchases is because they can’t pay the way they want.
There is no one-size-fits-all solution, but there are a few intricacies in the most popular payment methods in Sweden to keep in mind:
Card Payments
Card is the payment method that most people use to pay online and is also the most popular. It works well for customers from other countries. However, keep in mind that different countries use different cards, and not all transactions can go through. Therefore, you should not use this method as the only payment solution if you want to sell your goods outside Sweden.
The site must be well encrypted, so third parties cannot access customers’ card details . It is a good idea to allow customers to save information about their cards to make purchases faster.
Bank Transfer Payments
Bank Transfer is a direct payment through Internet banking. To offer such a solution to your clients, your company must have an account with the same bank as the client. The money is then transferred directly from the client’s account to your company’s account at the same bank. With direct payment, the customer feels safe and doesn’t have to provide a card number.
To offer Bank Transfers to customers abroad, however, your company needs to open a bank account with every foreign bank.
Open Invoice Payments
Open invoices are a prevalent part of the accounting cycle for any growing business that processes credit-based transactions.
An open account is an account with specific information: invoice number and order number, name and address of the payer’s and payee’s company, description of the goods or services purchased, date of delivery and creation of the invoice, details and total quantity of goods or services, terms of payment and directions.If a company has too many open accounts, it can have cash flow problems, which can stop the business’s processes.
Swish Payments
Swish is a mobile payment system in Sweden. Six major Swedish banks launched the service. Swish is a service that works through an application linked to a bank account through a phone number. Unlike all other payment services, Swish is impossible to connect your e?ommerce directly to the payment service. Instead, you must go through either a bank or a payment service integrated with Swish.
8 out of 10 Swedes pay with Swish, which shows the latest edition of “The Swedes and the internet”.
Swish allows businesses, traders, associations and organizations to receive payments from individuals. Swish is especially advantageous for those enterprises that do not have a card reader. It collects fees from companies and registered organizations. In addition, for merchants, Swish charges about 2 SEK (depending on the bank) for each payment. However, there is no charge for customers. All users need a bank account with a Swedish bank and a national identification number.
Swish eCommerce volume grows 50% despite the industry downturn.
Klarna Payments
Klarna is one of the most secure payment services. Klarna payments allow shoppers to buy now and pay later. Merchants can improve their conversion rates with a streamlined mobile commerce user interface and modern payment methods.
Klarna for Business offers a large number of solutions, namely Klarna.Pay directly, Klarna.Pay latter, Klarna.Divide, Klarna.Subscription payments, Klarna.Checkout, Klarna.In-store, Klarna.Point of sale, Klarna.Corporate financing.
Let’s take a closer look at the main solutions.
Klarna. Checkout – the most commonly used checkout solution in Sweden. Klarna. Checkout – a complex of all payment options, simple customer identification, customizable design, and much more.
Klarna. Pay Later – solution suggests getting your items first, before making a decision. The client chooses the later payment option pay within 30 days, monthly bill, pay within X days.
Klarna. Installations – The solution offers your customers the opportunity to spread their costs and pay the right amount. Now and then. The client only needs the minimum monthly payment.
Klarna. Pay directly – payment solution which goes straight to the point. It’s fast, safe and simple. Consumers can pay immediately and in full, wherever Klarna is available.
Klarna has 147 million active users worldwide and 2 million daily transactions. Klarna has many partners – IKEA, H&M, Saks, Nike, Sephora, Ralph Lauren, Expedia Group, Samsung, ASOS, Peloton, Ralph Lauren, Abercrombie & Fitch, Macy’s, Shein and others.
Some Klarna stats:
Total number of active consumers: 147,000,000
Total number of traders: 400,000
Number of employees: 5000
At 3.50 SEK per transaction 2.79% of the transaction fee, Klarna is quite an expensive solution.
PayPal Payments
PayPal is an online payment system through which individuals and legal entities can make money transfers and open accounts. PayPal also allows shoppers to buy now and pay later.
PayPal Commerce Platform increases growth, efficiency and security for large companies.
PayPal is also an expensive solution because it l charges high fees for transactions made outside of the US. The cost is 3.4% transaction fee 3.25 SEK per transaction.
There is also a problem with rejected transactions, as some transactions do not meet the collateral requirements of Swedish banks.However, if you plan to sell internationally, PayPal is a great solution.
NETS Payments
Nets is one of the complete payment solutions. Nets Checkout is integrated with many popular payment services available on the European market. Nets payment solutions are suitable for both online shopping and payments in physical stores.
Nets are also integrated with most major international payment services: PayPal, Afterpay, Union Pay, etc. A transaction fee of 1.8% will apply for each UnionPay app transaction.
Payson Payments
Payson Checkout is an all-in-one payment solution that allows you to integrate your online merchants with the ability to charge fees such as Card, Swish, Invoice and Partial Checkout. With Payson, you can also pay through your Internet bank, which is more secure.
The cost of using the Payson payment solution consists of a transaction fee of 2.85% for small businesses.
All of the above payment solutions differ in their functionality, price, and viability in different markets, but apart from that, let’s look at which e?ommerce systems these payment solutions are compatible with.
Payment Methods Available On eCommerce Platforms
Quick Butik
Quickbutik is a universal platform for launching, selling and developing an online store. According to Quickbutik, Quickbutik is currently the fastest-growing eCommerce platform in Sweden, with over 4,000 Swedish online stores in less than 5 years.
All of the above payment methods can be integrated into the Quik Butik platform, namely Card, Klarna, NETS, Swish, PayPal, Payson.
Wiking Gruppen
Wikinggruppen is one of Sweden’s largest e?ommerce service providers, offering comprehensive and flexible mobile responsive design solutions for all types of eCommerce. You’ll also get access to a very advantageous shipping deal. Klarna Checkout is included with no startup or monthly fees. You can integrate payment methods such as Card, Klarna, NETS, Swish, PayPal and Payson into the Wikinggruppen platform.
WooCommerce
WooCommerce is one of the world’s most popular eCommerce solutions, a highly customizable open-source e?ommerce platform built on WordPress. WooCommerce can also be integrated with all the most popular payment solutions, such as Card, Klarna, NETS, Swish, PayPal and Payson.
WooCommerce supports all of these payment methods through its extensions. These extensions are WooCommerce plugins. With the help of quality free WooCommerce plugins, connecting store owner credentials is available through the admin area.
Below are a few WooCommerce modules that many companies around the world trust.
- Plugin for Card (credit/debit) – WooCommerce Stripe Gateway
- Plugin for Open Invoice – Invoice Gateway For WooCommerce
- Plugin for Swish – Woo Swish e-commerce
- Plugin for Klarna – Klarna Checkout for WooCommerce
- Plugin for PayPal – WooCommerce PayPal Payments
- Plugin for Nets – Nets Easy for WooCommerce
- Plugin for Payson – PaysonCheckout for WooCommerce
By the way, one of the areas of our company is WooCommerce, so we are ready to create a full-fledged niche store in just 10 days and integrate all payment methods there. To get this, send us a request and the “Woo Story” promo code and get a 10% discount.
Shopify
Shopify is software that allows you to create and run your online store. The platform has the most straightforward functionality and many templates for users without advanced design and technical skills. Shopify can be integrated with Card, Klarna, PayPal, Swish for Shopify is available only through Quickpay, NETS (By the way, NETS says they have also integrated the Swish payment option into their Shopify module).
However, there is no way to integrate Payson into the WooCommerce platform.
One of the significant advantages is that in Shopify, most of the payment methods are available out-of-box and are enabled right from the admin dashboard. Therefore, solutions like Paypal and Klarna will immediately be included in your store.
Besides , we think it’s a great solution to quickly and easily launch a store for your business. In a week, we will make a niche website for you, add all the necessary payment methods there, fill in the goods, and the site will be ready to launch. Send us a request with the “Shopify STORY” promo code, and you’ll instantly receive prices, available packages, and a 10% discount.
Abicart
Abicart is one of Sweden’s most prominent eCommerce solution providers, with over 3,900 stores. It is also known as Textalk in some markets. Their goal is to provide access to eCommerce tools to make it easier for your customers to shop online. Abicart allows you to integrate such payment solutions as Card, Klarna, Swish, PayPal, Payson, NETS.
Magento
Magento is an open-source eCommerce platform. More than 100,000 online stores have been created based on this platform, and third-party developers have created more than 2,000 extensions. You can also integrate Card, Klarna, NETS, Swish, PayPal, Payson into the Magento platform. It’s quite a flexible and advanced solution for the growing online businesses with many products
As you can see, there are many solutions available to help you create a great store with various payment methods. These solutions are characterized by the features available, cost, flexibility and ease of use. If you are thinking about which solution is right for you, write to us and save time. Our eCommerce advisor will offer you a free consultation and help you choose the best solution for your needs, business goals and budget.
WEB4PRO Has Released A New Google Shopping Feed Module For Magento 2 And Became Adobe Solution Bronze Partner
WEB4PRO has released a Google shopping feed module for Magento 2, this module is designed to export goods from eCommerce sites to Google Merchant Center.
Google Shopping Feed by WEB4PRO
Google Merchant Center is a platform where an online store owner uploads data about available products. Users directly from Google search receive important information about products: image, name, price, seller, rating, and so on. Here is an example of the GMC feed that we get for the request “men’s jacket buy”.
Our module automatically generates an XML file with the necessary data (titles, links, images, price, etc.) for the Google Merchant Center, which makes it easy to transfer a large number of products from a Magento store to Google, and saves you a huge amount of time.
If you find this product useful, feel free to check it on Magento Marketplace.
WEB4PRO is Adobe Solution Bronze Partner
And one more good news! WEB4PRO has officially received the status of an Adobe Solution Bronze Partner.
The Bronze Partner award is an opportunity to create innovative commercial solutions, as well as access to special resources, Adobe services (such as Magento), materials and tools designed to increase sales and promotion.
Let’s take a look at the benefits of becoming an Adobe Bronze Solutions Partner
- Sandboxes and non-production software licenses
- Participation in pre-release and/or betas
- Access to Adobe Demo Hub
And these are not all the benefits that you can get with this affiliate program.
Our inclusion in this program means that we are officially recognized as part of Adobe’s Accredited Developer Companies, and we correspond with all requirements.
NFT in eCommerce: It’s Not as Difficult as You Think
Cryptocurrencies and NFTs are attracting increasing interest from consumers and companies. Brands are starting to think about how they can be part of this trend and how they can take advantage of the NFTs. Even global fashion brands have begun to create their own digital NFT fashion collections to attract new customers.
NFT mobility has become a valuable business resource, and companies have started to have many more opportunities due to eCommerce platforms with NFTs. Nearly $41 billion worth of cryptocurrency was spent on NFT marketplaces in 2021. The most valuable NFT is worth over $91.8 million.
The idea of NFT is tricky to comprehend, but technology has limitless potential in today’s world. The companies started to have much more beneficial opportunities due to the eCommerce industry with NFT.
First, let’s figure out what NFT is and how Non-Fungible Tokens (NFT) and eCommerce platforms can access the global market by using NFT.
What Is NFT Token?
NFT stands for “Non-Fungible Token”. A non-Fungible token is a cryptographically recorded ownership of a unique object. In order to identify the original copy, a digital file can be stored as an NFT. It can be anything: a video, a song, an artwork, a photo of your cat, some memes or a tweet.
NFT can be considered a modern collectable. You can buy and sell them online, often with cryptocurrencies, and the same software is generally used for encoding NFTs as is used for cryptocurrencies.
NFTs are like any other collectable items, such as artworks, but you are not physically buying them; you are just getting the digital file and the proof that you are now the owner of the original.
Here we are facing one of the most significant contradictions: how can you pay money for something that can be, in principle, downloaded for free when many NFTs are just “ownership” of an online image?
We can feel both admiration and scepticism towards NFT… What on earth can determine the value of an asset that is really just a digital token?
What Is NFT in eCommerce?
Usually, NFTs are sold on trading floors. As for NFT in eCommerce, a digital storefront is created by artists in order to sell their art.
For example:
An experiment in which real sneakers were sold paired with virtual ones was undertaken by Nike and their partner artists, FEWOCiOUS & RTFKT. It was hugely successful: more than 600 pairs/NFTs were sold in 6 minutes, bringing them about $3.1 million.
The limited-edition NFT “Into the Metaverse,” launched by Adidas, was even more profitable. The physical clothing and NFTs offered by the company sold out in a few hours, earning $22 million.
Robert Mondavi’s NFT is another good example of NFT in eCommerce. In order to promote their unique, authentic wine collection, a vineyard initiated this new digital asset.
Users of the Shopify eCommerce portal can offer NFTs directly on the site. For example, the Chicago Bulls created a collection of NBA championship rings in NFTs. This new form of merchandise was represented on Shopify eCommerce platform. They sold this collection of digital NFs in approximately 3 minutes.
One year ago, the world-famous brand Gucci announced a digital sneaker collection. The NFT environment created by Gucci allows their customers to buy and sell sneakers, as well as initiating the creation of their own digital NFT collections. NFT in eCommerce has become an inseparable part of this luxury fashion brand.
How to Sell NFT?
If you have decided to get started with NFTs, your first step will be to find a way to introduce NFTs to the world. You can consider two options: selling them through your own website or using the NFT marketplace. Which one to choose depends upon the level of control you would like to have over your payment and branding.
NFT Marketplaces
You can choose from a great variety of NFT marketplaces and NFT websites, focusing on a specific niche.
What are the top NFT Marketplaces out there?
NFT Launchpad is mostly recommended for traders and creators
Binance NFT Marketplace is an excellent trading platform
OpenSea is a great place to start and is leading in NFT sells
Axie Marketplace is an excellent NFT gaming platform
Nifty Gateway is an easy to use platform for buying/selling and storing art and collectable items digitally
Rarible is a good choice for musicians, artists and photographers
The list of market places mentioned above is indicative of the variety of NFT platforms, which have different features to choose from in order to accommodate your needs.
Corporate Websites
When you use your own website for selling NFTs, it allows you to control your brand, data and analytics and payment process, which is quite advantageous. However, there are some disadvantages: the complexity of the procedure and strict regulations will undoubtedly increase your efforts and the costs, while sales of NFTs are not supported by all payment systems – most of them only accept cryptocurrencies as a payment method.
Sell NFT on Shopify
Shopify offers users the chance to sell their NFTs through their storefronts. When we use Shopify to deal with NFTs, there are many advantages as compared with other NFT-focused marketplaces.
Shopify NFT marketplace provides help with:
- Finding the right payment option
- Creating a brand experience
- Embracing a wide range of clients
- Shopify platform integration with websites
To sell NFTs on Shopify, you must be a US store and have a Shopify Plus plan. This will enable you to join the Shopify NFT beta program.
After getting approval for your application, you can get NFTs from your Shopify store by paying with credit cards and cryptocurrencies.
If your Shopify store is located in another country, you can still apply for the NFT program. But you will need to connect with your payment provider, in order to pay for orders in your store.
What Can You Sell as NFTs in eCommerce?
In eCommerce, NFT can represent both physical and digital objects. We would like to draw your attention to some of the NFT ideas that can be sold:
Fashion Design Industry
If you are a famous international brand such as LV, Victoria’s Secret, Calvin Klein, Burberry, with a huge client pool, you have a new possibility: selling not only the physical product but also a digital version, as well in the form of NFT. In order to be profitable, you need confirmation that your clients will have an interest in the creation of digital collections for your brand.
Artworks
We all know that some online stores sell digital art prints. Like them, you can turn your artwork into a unique object, creating an NFT and selling it, for example, on Shopify.
Photography
Your photos can be turned into NFTs and sold online. Some photographers do the same by selling their photos in digital form.
Music
If you are a creator of musical compositions, you can convert them into NFT format and sell them online, if you wish. The only thing you have to be sure of is that they are unique and authentic.
Video
Videos can also be sold as NFTs. The same rules apply. Full rights to the video in question are required from you.
How Can an eCommerce Company Use NFT?
Give NFT as a Reward
For your eCommerce business to be prosperous and well developed, customer involvement is crucial. It is imperative to interact with your potential consumers by conducting surveys, beta tests, and discussing the prospects of your eCommerce business development so as to take into account their needs and wishes. To keep your customer happy, you can give them NFTs as a reward and thereby increase their engagement and strengthen your relationships.
NFT as a Loyalty Tool
NFTs can be used by merchants as part of a reward program for an eCommerce business, equivalent to a membership card. Thus, you can issue NFTs as verification of membership, voucher, or purchase. What’s more, due to the unique nature of NFTs, the reward for each NFT holder can be customised, such as discount conditions, events participation, early access to new products, and many others.
Sell Digital Goods
You can earn extra income by selling digital goods or using them to complement your physical goods. In the meantime, this will help eCommerce stores provide a unique experience for shoppers.
eCommerce Professionals: Interview with Co-Founders of Bee IT, Zoran Tovarloza and Nikola Gorjanac
Welcome to our series of inspiring interviews with eCommerce professionals. Today we are glad to have two amazing guests from Bee IT: Zoran Tovarloza, Co-Founder & CEO of Bee IT, and Nikola Gorjanac, Co-Founder & CTO of Bee IT.Bee IT is a Serbian software development company focused on creating high-quality eCommerce solutions for small to enterprise clients. They build automated online stores and work with advanced high-quality eCommerce platforms, such as Salesforce Commerce Cloud (Demandware) and Magento.
It was really interesting and exciting to learn about the way of such a successful company, discover what stands behind their team and values, and how Nikola and Zoran help their team grow and lead it to success. Enjoy our interview and pick up great ideas about leadership.
WEB4PRO: Zoran, Nikola, thank you for your interest in our project. We are happy to talk to you, learn your story and the story of Bee IT. Could you please tell us a bit more about your company, its way in eCommerce, and its story and strengths?
Zoran: I worked as a Java developer as soon as I finished University, and after thirteen years of development, I decided to start a company with my colleague Nikola. Bee IT is an eCommerce agency mostly focused on Salesforce Commerce Cloud and Magento development. Most of our clients are digital agencies and big brands from Western Europe.
Nikola: My background I also started somewhere ten years ago with development. I worked five years with Zoran in our previous company, and afterwards, we started our company. Bee IT is a fairly young company with really young individuals. We like to build our people, grow them with a company, and make developers from them as we want to see. In our theory, we are learning them with things that work, and we are training them completely from scratch if they’re fully juniors. We are not chasing a lot of seniors just because of that thing. I think our knowledge as a company is growing pretty fast because guys are catching up with development, communication, and project management.
WEB4PRO: It’s great that you create such conditions for people working in your company. You said that you also had a development background and worked in another company, and you were teammates, right?
Nikola: We’ve worked together for about five years in a previous company. Then we wanted to set sail and create something different. If you come to our office, you can see that we are working in a casual manner. There is no fixed policy and no kind of strict corporate culture. We don’t care how people come or how their clothing looks. We want to get them to be relaxed and don’t care about those things. Development can be somewhere stressful, so we don’t want to put those bordered standards to think about this, so leave those irrelevant things, come here, work as you wish, and give your best. That’s an idea.
WEB4PRO: That’s great. Free conditions and a friendly atmosphere account for a lot of productivity for the whole team. What inspired you to take this challenge to create your own business and grow the company during these years?
Nikola: I would say what you mention – challenge, actually. When you develop something, you have constant challenges. When you’re solving them, it’s a huge thrill. This is just the same thing in some other shape, so this is probably something that comes from development legacy. To overcome some situation, fix something, make something better, and improve it – I suppose that’s the main background.
Zoran: Yes, the challenge is the biggest driver, actually, to constant growth and happy clients and employees.
WEB4PRO: It really matters. I suppose you have great clients with interesting projects where you are fulfilling, but what is the most fulfilling part of your job? What makes you feel happy?
Nikola: It is always a challenge. At the company’s beginning, I worked on the project with different people. I’m currently also mentoring people, and I always looked at how projects were going and how projects were ending. I want to get everything to succeed, the same thing with colleagues. I want to see them grow as soon as possible to be full developers. They can work alone and don’t need anyone to mentor them. I am currently not involved in projects, but there are various things that I am still doing, so we are trying to be indirectly connected with all our developers. So we still want to give them wind in their sails, giving them good examples of how to solve some things, communicate with them, help them overcome their challenges, and learn how to do their work as best as possible. Soft skills are the hardest part for us. I think for all developers, Soft skills are a part to learn, that is something that we are trying to improve every day, and that is fulfilling when you see that someone is growing and becoming a better developer than you are. So one day overcome the master, I suppose, that’s the goal.
WEB4PRO: You’ve been together almost five years. Can you recall one of the most interesting projects or moments in your company life that you cherish and still like to remember in the team?
Zoran: For me, the start was most interesting. We were in small apartments, 6 of us. It was all new, and we had to learn a lot about managing. That was the most exciting time.
Nikola: I would say the same things when I recall all those night shifts. That was the most challenging, but I suppose the most revolving thing I did from this perspective.
WEB4PRO: Sounds really interesting! One of the most important things in your team is values and beliefs. What do you value most of all, personally and in your team in general?
Zoran: Three things: teamwork, open and honest communication and proactivity – in both: clients, employees.
Nikola: Yes, it’s also reliability and responsibility of people, when they are trying to pull their strings, launch their projects
WEB4PRO: Yeah, that’s important for the whole team who works on a project. And we, at our WEB4PRO company, also share the same values, such as open-mindedness, responsibility, honest communication, as only such principles help build trust between people. That’s great to feel like we are on the same wavelength! Thank you for sharing these personal and valuable things. Your company specializes in eCommerce, you are eCommerce professionals. Why did you choose this industry? Why eCommerce? Why not something other?
Zoran: We started with various technologies, after one year, we decided to specialize in the eCommerce industry. So our idea was to focus on one niche.
Nikola: If you go to the wild, you can export to anything, so we wanted to be experts in eCommerce. When we started, we saw that there were not so many eCommerce companies in Serbia, so we saw an opportunity: Everyone is working with, let’s say, React or any other development technology, but let’s go with eCommerce!”. We saw a lack of those things. And well, when CORONA hits the fan, I think, eCommerce exploded.
WEB4PRO: Many online businesses started or switched from offline to online because of this distance and lockdowns. What do you think will be trending in eCommerce in the future?
Nikola: For example, we can see a higher demand for progressive web apps. People want to see speed performance offline as good as you can get with progressive web apps. Also, we noticed that some clients are looking for ways to do some virtual try-ons (for example, if they want to buy glasses or dresses, and do it online). So I think those things are currently pretty in.
WEB4PRO: Many teams and companies want to help clients and customers and make their brands stronger. We understand that building trust is one of the key factors in this case. How do you achieve customer trust for the BEE IT Brand? What is your secret?
Nikola: Things that we are pushing towards for all our employees are transparency, communication, and open-mindedness. We are pushing the same things towards our clients. We want to hear their feedback, so we are pinging our clients to get feedback for work and performance. I think that’s building a lot of trust if we listen to what they have to say and what they want to say. That’s how we learn in our company and improve our business. We are shaping how we train people and communicate with everyone, and when we wrap them together, it is the main foundation for trust. If everything is clearly communicated and everyone is notified, it’s less stressful and it builds trust.
Zoran: Many of our clients came to us through recommendations, which tells a lot about trust and quality.
Nikola: We don’t have to turn on the sales channel because of that.
WEB4PRO: My final question is, what is the secret of your company success, of your team’s success, because you create growth conditions and have such inspiring values, maybe there is something more that you keep secret?
Nikola: It’s a small niche, so do what you do best and don’t widen it too much. I think that the previous question is a good reference, that’s what made the biggest growth in our own company.
WEB4PRO: Thank you so much, Nikola, Zoran, for sharing so many interesting and personal things, and we are always happy to talk again, see and hear you at WEB4PRO.
‘The challenge is the biggest driver, actually, to constant growth and happy clients and employees.’
Zoran Tovarloza, Co-Founder & CEO of Bee IT
‘Reliability and responsibility of people, when they are trying to pull their strings, launch their projects, are important and help build trust.’
Nikola Gorjanac, Co-Founder & CTO of Bee IT
Website: https://www.beeit.io/en
LinkedIN: https://www.linkedin.com/company/beeitsourcing/
YouTube: https://www.youtube.com/watch/aboutus
Facebook: https://www.facebook.com/beeitoutsourcing
Instagram: https://www.instagram.com/beeitsourcing/
eCommerce Professionals: Interview with Miodrag Lapcevic, CEO of Cubes
We are starting a series of inspirational interviews with people and companies who achieved great success in the eCommerce industry and help grow powerful online brands. You’ll see what drives them to grow, take challenges and become better for their customers, what values and beliefs help create a strong team and build a trustworthy brand.
Today, the heroes of our story are the Cubes – creators of the Shoppsy eCommerce platform – and inspiring Miodrag Lapcevic, CEO of Cubes. Cubes is a successful software development company based in Serbia. Since 2007, having their long story in IT and eCommerce, Cubes have been striving to become the leading IT company in South Europe, and they get it!
We asked Miodrag about the secret of their success and are glad to share our interview to inspire beginning and developing IT professionals. Meet Miodrag Lapcevic, and pick up great ideas for growth and development.
WEB4PRO: Miodrag, Cubes has an interesting story of software development projects in various industries. Could you please tell us more about you and Cube’s company?
Miodrag: Cubes started out with the goal of combining all IT services in one place. We wanted to offer our clients quality products at a reasonable price. Our clients, partners and employees are at the center of our business. Our team works hard to ensure our clients’ success because when our clients succeed, we succeed. Transparency and open communication guide our every step throughout the entire process. We care about establishing long-term relationships with our clients, which is why we focus on giving our clients exactly what they need to improve their business. Over the years we’ve had a lot of interesting projects. Those projects were a starting point for the custom solutions we’ve developed. On top of the development services we offer, we also have our custom eCommerce platform “Shoppsy”, our custom News CMS, as well as our custom ERP solution.
WEB4PRO: Sounds really interesting! And what are the key strengths of Cubes company that help you go ahead and grow as professionals?
Miodrag: The advantage Cubes has over other IT companies is that we educate our own talent. Cubes formed a school that has, so far, successfully produced 6 generations of web and mobile developers. In fact, most of our employees today are Cubes School graduates. ”Cubes School” is a project we are passionate about and extremely proud of. It allows us to not only contribute to Serbia’s economy but also have an endless supply of extremely intelligent and hardworking developers, which is what differentiates us from other companies.
WEB4PRO: Helping grow professionals is always an inspiring process. Miodrag, what inspires and motivates you the most while working at this company?
Miodrag: Definitely the people I get to work with every day…..and the work we are able to produce together. Everyone is invested in the company’s success and committed to doing the best possible job. We are not a big company, so the atmosphere here is really like that of a big family, and we try to extend that to our clients as well. Especially the ones that have been with us from the very beginning.
WEB4PRO: Can you remember some of the most interesting clients and eCommerce projects you had? What was the most interesting or challenging?
Miodrag: We’ve had many interesting projects over the years, that’s for sure. Delivering a platform for fashion brands is a lot of fun, and we did a bunch of those. One project I’d maybe put in front of the others, that was a bit out of our comfort zone at the time, was the eCommerce platform we implemented for Ahold Delhaize and one of their supermarket chains in Serbia, “Maxi”. It was one of the first major clients we’ve had, and the platform they asked us to build was complex because of the variety and volume of products they were offering. However, that project was the starting point for our custom eCommerce platform “Shoppsy”. Today, every eCommerce client we have has opted for “Shoppsy” over any other eCommerce platform on the market because of the value “Shoppsy” has. It’s more affordable than some of the existing solutions, yet at par as far as quality is concerned.
WEB4PRO: You created a custom eCommerce platform of your own – “Shoppsy”. Could you tell us a little more about it, and why it stands out? How was it born?
Miodrag: Of course. Shoppsy was a product of years of experience in implementing existing eCommerce solutions and filling in the gaps to get to a version our clients would be happy with. We focused on creating a well-rounded platform that includes all of the necessary features a business would need to succeed in selling online. This includes B2B commerce, not just B2C. The challenge was to create a platform that’s easy to use, yet still powerful enough to support the growing needs of the market, and I believe we were successful in doing so. Shoppsy is everything an enterprise would need for a successful eCommerce business, in one place. I’ll name some of the capabilities so that you can get a better idea of what Shoppsy offers: Android and iOS apps that support the web version, custom design, custom CMS, cart customization, responsive web design, promotional tools (Facebook Pixel, Google Analytics, Email marketing, and so on…), order tracking, product categories, real-time shipping, segmentation, pre-orders, inventory management, CRM, ERP and OMS integrations, API Support, inventory syncing and so much more. If it sounds like I’m trying to sell you on our platform it’s because I am 🙂 We built a powerful platform and we are very proud of it.
WEB4PRO: That must be a great solution for eCommerce entrepreneurs who are looking for a qualitative eCommerce platform with all the needed tools in one place! Why did you decide to help eCommerce brands grow?
Miodrag: When we were starting out eCommerce was, and in my opinion still is, the future of business. We wanted to be a small part of the revolution by helping brands in Serbia understand the importance of an online store and online presence in general. I think the situation we are in today with the pandemic is the perfect example of the power of eCommerce. A lot of the brands that didn’t have an online store did not survive the pandemic because they didn’t have a way to sell their products, and many brands with a strong online presence thrived.
WEB4PRO: You’ve been together already for many years. What does your team put the focus on when working on your projects at Cubes?
Miodrag: We focus on understanding the task at hand as best as we can in order to create a solid plan and timeline, which we then pass to the client. Defining everything beforehand is half the work. Once you know what you have to do there are fewer changes along the way, and you are able to meet deadlines.
WEB4PRO: Yeah, planning everything beforehand is really important for product success. What helps your team give a client a better understanding of the product they finally got? IT products are complex enough, and it’s a really valuable skill to provide a client with a clear understanding of the technologies, solutions, and the final result.
Miodrag: Usually, we show a new client the success our platform has had for our other clients. We provide them with data of increased sales and cut costs due to better inventory management since the platform has been implemented. The best thing to do is to explain everything in simple terms and results-driven data. We find that clients get confused when we start discussing the technology itself. So instead of using fancy tech terms, we just describe the features our platform has and how those features can help improve their business. We also show them a demo of our platform so that they can get an idea of how easy it is to use.
WEB4PRO: Your company achieved great success striving to be the leading IT company in South Europe. How do you gain customers’ trust for the Cubes brand? What advice would you give for beginning IT companies?
Miodrag: I’d say just focus on your customer. Listen to their needs, and do the best job possible. There are no shortcuts to gaining customers’ trust. You do it by delivering quality products. Of course, communication is also very important. Don’t promise something you can’t deliver. I find that when you are kind and honest the person on the other side is like that as well. So just work hard, be fair and your customers will recognize that. I’d also say that this is “the secret” to our success. Most of our clients found us through word of mouth. Once your clients are recommending you to other companies, you know you are doing a good job.
“Work hard, be fair, and your customers will recognize that. I’d also say this is “the secret” to our success”.
– Miodrag Lapcevic at Cubes for WEB4PRO
John Smedley Website Overview: Classic Brand Image and Elegant Design Experience
John Smedley’s story goes back centuries – established in 1784. They are the oldest manufacturing factory in the world. The brand prides itself on creating beautiful, high-quality garments that will stand the test of time both in the case of materials and also styles.
Over 230 years ago, John Smedley started producing muslin fabric and spinning cotton in Lea Mills, Derbyshire – where the company still resides today.
By the beginning of the 20th century, they established themselves as one of Britain’s most famous clothing brands. The 1950s and ‘60s brought even more exposure to the brand – famous people such as Marilyn Monroe, Audrey Hepburn, and the Beatles started wearing their garments. The turn of the century brought their first store in Mayfair, London. Since then, the family-run business has continued to innovate products to serve their customers’ various needs.
They are proud to have stayed true to their origins and have ‘Made in England’ on the tag of every garment they make.
In this article, we will review the brand’s online presence – we will take a look at the website’s structure, colours used, and different features that make the customer experience smooth.
Classic Details and Royal Colours
The visual impression visitors get from the website resembles the feel of their garments — classic sophistication with simple elegance. The brand conveys their Britishness in every aspect of their brand image — the royal blue colour is associated with reliability and trustworthiness. Using rich colours gives a calming feel to the site, and the pictures of nature heighten this energy.
Sections with a contrast of blue and gold create a festive look — the perfect balance between positive content and staying true to their brand image.
Practical Structure And Heritage-Inspired Sections
Home Page
The Home Page greets visitors with a full-page offer of 20% off with a discount code — this way, it is impossible to miss out on it.
All the pieces of helpful information are placed in practical columns — such as Made in England, The World’s Finest Knitwear, Free Returns & Exchanges on all UK orders, Sign Up To Our Newsletter for 10% Off Your First Order and Trustpilot Reviews.
The Popular products section shows the brand’s signature products — classic designs that will never go out of style is versatile and easy-to-combine colours.
‘Celebrating Over 235 Years Of British Craftsmanship’ — stating facts like this reinforces the authenticity of products and guarantees exceptional quality and professionalism.
Commitment to sustainability — every brand should have sustainability efforts listed on their website, as preserving the environment is getting more and more pressing. John Smedley is aware of industrialization’s problems, and they actively try to combat them. Read more on their sustainability commitments.
John Smedley highlights the brand’s values and strengths on the Home Page, creating a holistic and authentic brand image. When visiting their website, we instantly get a picture of their beliefs, and this familiarity is essential when retaining customers.
In the following paragraphs, we will discuss the features of the Category Page and the Product page in-depth.
Features That Help Customers Make An Informed Decision
Category Page
We can choose from various category pages, such as Shop by style, Bestsellers, New in, Shop by Fiber, Collections and Sale.
Each category has its unique SEO-friendly description, making it easy to find specific products straight from Google search results. Customers can sort products with filters and based on Position, Product Name, Price and New in.
For instance, let’s see what Men’s Shop By Style Category has for us.
The visual menu to subcategories not only adds an aesthetic element, but it is also very functional — it’s easy to choose from them at first glance.
Including product colour swatches right on the category page is a great way to show available colours for a particular item — this way, customers don’t have to visit the product page if they are searching for a specific colour.
Using an add to Wishlist button is a handy feature, especially in the case of customers who like to think through their purchases — or even wait for items to go on sale.
This brings us to the next feature worth mentioning here — showcasing prices that feature discounts is a very persuasive technique, and it encourages purchases.
Product Page
We can see all the information a customer needs on the product page — in one place. Besides pictures from every angle, and SEO-optimized product description is placed discreetly under the gallery section — along with the sustainability credentials. Customers can see the colours and sizes available, along with a handy size guide.
Product selectors in the size guide are based on colour and size, and it only takes a click to select them, instead of going to the dropdown menu, scrolling, and selecting the option. It’s handy, saves time, and shortens the way to purchase.
The size guide loads in a pop-up on the same page without leaving the product page, saving time and not distracting the user from the purchase. It also has a friendly structure, illustrated parts and units of measure selection.
Close-Up Pictures of The Materials on The Product Page
It’s essential to showcase products authentically online — and close-up photos of the garments and their materials is a must.
Integrated Trustpilot Reviews
Customers appreciate reviews from fellow buyers, and they are even more likely to buy from a brand with great reviews.
Simple Checkout Process
John Smedley uses a secure checkout process — customers can pay with credit/debit card and PayPal. On the second/final checkout page, they have the opportunity to add a discount code and a gift card.
Features That Strengthen Brand Loyalty
Live Chat
Customers can reach out directly to the customer service team within working hours — this might be the fastest way to get in touch and get help from the brand.
Discover Page
The Discover page is full of exciting details about its history and physical stores, such as the Marylebone, Mayfair and St James’s stores.
Under the Quality Tab, we are navigated to a page where we get valuable information about product care and washing instructions and the background of production, such as cotton processing and Merino wool.
The Design Tab offers an insight into the Behind the Scenes of John Smedley. Here we can read about different collections and collaborations, interviews, and fashion weeks behind the scenes.
The Discover Page is an excellent tool for building brand loyalty as we can get an insight into how the brand works at the production level.
John Smedley On Mobile
The John Smedley website loads just as quickly as the desktop version. The site automatically determines the user’s location and offers to default, saving time at checkout.
The different sections look just as great — they use clean lines which are easy to look through. Pastel colours combined with rich blues create a natural and classic look, even on a smaller screen.
The mobile version shows the same information on products as the desktop version — even when customers are on the go, they won’t miss any important details about their order.
The search bar on the site is rapid to respond — the page offers excellent auto-suggested options within a few seconds, making it more efficient to find the perfect garments.
The mobile version of the John Smedley site has a smooth interface. Combined with rich colours and sleek sections, it is a breeze to navigate through the website.
Pandora Jewellery Website Overview: Impeccable User Experience & Customer-First Strategy
Pandora is a Danish jewellery company focusing on creating distinctive, high-quality products at an affordable price point. Their story started in 1982 when Per Enevoldsen and his wife Winnie founded a small jewellery shop in Copenhagen. Thailand has always played a big part in the company’s life, as they imported products from the country from the beginning. The Pandora brand has taken up in just seven years, so they decided to start manufacturing their jewellery there. In 1987, the first in-house designer joined the team, and this way, they could focus on creating their jewellery.
In 2000, Pandora’s very own charm concept launched — with great success. The company began expanding internationally, and since then, they opened various crafting facilities.
Today, Pandora products are available in more than 100 countries and the company employs around 26,000 people.
Pandora is very transparent regarding its brand strategy — you can read detailed information on its four growth pillars. In this article, we will review the features on the Pandora website that create a smooth user experience and make it easy for customers to find the perfect gift for their loved ones.
Feminine Touch and Well-Structured Elements
The page structure is efficient, as the first thing we see is the seasonal offers. The titles and product names are easy to read — this layout makes it effortless to focus on one thing and then move on to the other. There are no disturbing elements, such as pop-up windows, that would obstruct the user experience. Regarding the colour choices, the pink accents give a feminine touch to the whole website.
Intuitive Navigation & All The Useful Information You Need
Home Page
The Home Page has a clean design. It’s easy and intuitive to navigate. The seasonal home page gives a homely feel even at first glance. It’s never too early to start shopping for Christmas presents, and Pandora knows that — clicking on the header navigates us straight to the gifting section. Here we can choose gifts based on categories, like daughter, friend, mom, etc. There are no questions left unanswered under the Customer Service tab at the bottom of the page.
Features That Help You Choose The Perfect Gift
Gift-Oriented Category Pages
Pandora has various category pages to help customers find their way to the perfect gift for themselves or their loved ones. Let’s start with Christmas — here we can see subcategories, such as Christmas Jewellery, Christmas Charms, Pandora Set, Gift Sets, Easy Gifting, Stocking Fillers, and Gift Cards.
Each subcategory has its unique SEO-friendly description, making it easy to find specific products straight from Google search results.
Customers can also Shop by Price and get inspiration from the brand under the Christmas tab.
Another category we have to mention here is the Pandora Brilliance collection, a higher price range collection — a helpful feature here is Shop by Metal.
And then we have the category ‘Charms and Bracelets’, Pandora’s signature collectable products, and ‘Jewellery’ dissected into jewellery types. The brand is big on gifting. This is why they have so many guides and helpful features for those looking to gift Pandora Jewellery.
Customer-Oriented Product Page
On the Product Page, we can find all the information a customer needs. Right under the price, we can see the payment methods, such as Klarna, Clearpay, and PayPal.
Besides photos from every angle, reviews are the next best thing a brand can put on the product page. Under the images, we get all the shipping and return information customers possibly need, and also some gifting options.
The Compatible With section offers various choices to complement the chosen product.
Smooth Shopping & Checkout Process
The Pandora website has a secure one-page checkout process — they offer various payment methods, such as paying in instalments with Klarna (Express checkout). Moreover, Clearpay and PayPal are also available. Klarna partial payments allow customers to separate their payments into three parts. This feature also shows how brands care for their customers and take their preferences into account.
Features for Seamless User Experience
Products can be sorted based on product types and also Collections, Events, and Gifting. This way of sorting is helpful if customers are looking for an event-specific gift or have a rough idea, but they’re not sure about the exact product they are planning to give.
Send With Smartgift
This feature is a fantastic marketing tool — it gives customers all the freedom they need when choosing gifts. Their loved ones can modify or even select their gifts, which guarantees that they will be happy with their order.
Try It On
Try It On is a convenient feature and an enjoyable way of deciding between products. It’s almost like trying on products in a store. The Pandora website generates a QR code, and by opening it on the phone, customers can access the ‘Try It On’ feature and try on rings or any other jewellery. They can then see the pictures they took on their laptops. This feature saves time and helps the brand show they care about their customers, especially those who prefer online shopping over the in-store experience.
Send a Hint
A very subtle way of suggesting gift ideas customers would like to get is to send it via email or Facebook, and the recipient will get a direct link to the product.
Klarna Instalments
Paying with Klarna in instalments is an excellent alternative to expensive credit cards — they don’t charge fees or interest.
Size Guide
Jewellery sizes differ among countries and brands — placing a chart like this on your website will ensure your customers get the suitable sizes.
Complete the Look
In case your customers would like to select each product for their gift set individually, they have the option to do so — Pandora helps choose the pieces that look the best together.
Click & Collect
A free delivery option is available in selected stores. Perfect for last-minute gift shopping or spontaneous surprises.
Pandora on Mobile
The loading speed of the Pandora website on mobile is excellent — even videos load instantly when opening the website. Breaking up static images with animations and videos help keep the attention of the customer and offer a stunning way of showcasing products.
The different sections look just as great as on desktop — they use very clean lines, and the site is easy to look through.
The mobile version of the Pandora website shows the same detailed information on products as the desktop version in a more compact form.
When searching for products, the search bar is speedy to respond, and the page provides us with great options within a few seconds.
Style Advice
Style advice is available on selected days by customer service support only on a mobile. We definitely recommend adding this feature to your company’s page — sometimes, it’s easier to guide customers through your product selection in person.
Sustainability Initiatives
Sustainability has been at the forefront of many businesses’ agendas recently, and Pandora is no exception. They are committed to reducing their carbon footprint — in September 2021. They announced that by 2030, they would halve their greenhouse gas emissions by introducing their new low-carbon packaging. Having committed to reducing their carbon footprint by 3,600 tonnes of CO2 per year, Pandora’s packaging will no longer contain plastics — they roll out their new packaging throughout 2021 and 2022 after they use up their current inventory.
Pandora was always committed to creating hand-crafted products and this brand is taking a sustainability course.
Useful for you:
To have the lowest impact on nature, Pandora revealed that every single one of their products will be made from fully recyclable materials by 2025. Pandora is one of the top global sustainability brands that make a difference.[w4p_external_link]
WEB4PRO Recognized as Ukraine’s Most Recommended eCommerce Developer
Established in 2003, we came together to help ease concerns that bug business owners. Filled with the finest project managers, designers, developers, and marketing experts, our team jive like a well-oiled machine, producing effective and powerful solutions for businesses.
Throughout our years in the industry, we’ve worked with countless clients from different industries and locations across the globe. Anywhere from consumer products, business services, education, medical, and real estate — we’ve elevated our clients to great heights.
This year, we’re absolutely honored to be recognized as part of The Manifest’s 2021 leading agencies!
To give you a better understanding, The Manifest is an independent business news platform dedicated to helping browsers navigate through the B2B space. The site is known for its incredible industry wisdom, blog-style content, and agency shortlists. This recognition from them means that WEB4PRO is among the top 15 most reviewed and recommended service providers in Ukraine!
Of course, we attribute this milestone to our clients who graciously review our services and constantly express their support to us. We are here today thanks to their trust, and for that, we are eternally grateful.
The road doesn’t end here though. We’re so excited to see what’s ahead for us. We can’t wait to unlock more achievements. Be part of that journey! Reach out to us and let’s connect.