Do you want to know how to boost traffic to your website? Whether you have an online store or you’re running your blog, SEO can increase your traffic. Below, we’ve written a comprehensive guide that provides you with a checklist of eCommerce SEO, how to optimize your store for voice search, set up multilingual websites, create exciting content, and how to improve website performance.
eCommerce SEO Checklist
Here, we have a checklist for you to go through so that you can make your e?ommerce site the best it can be.
Start From Scratch
Set meta tags. Meta tags are essential for any SEO blog, article, etc. Meta tags are elements that describe what a blog post is about. Rather than having the meta tags posted directly on the website as you might see on Instagram or Twitter, they must be incorporated into the page’s code in <head> section. Make sure that all your product pages and category pages have the unique titles and descriptions – the main meta tags for each page. Also, don’t forget to add the Alt-text attribute to all images you upload to your website. To learn more about meta tags, check out our guide for basics of SEO friendly content: tags and structure.
Create user-friendly URLs. Every page you launch should have a URL that makes it easier for customers to navigate. You should also use descriptive keywords in your URL to categorize where your pages and subpages go on your website.You should make sure to use different URLs for every page, and you should also try using a 301 redirect when you do because it’ll send your viewers to the new URL.
Use Google Search Console. You should use this tool to search your pages and sites for any errors, such as duplicated content, meta tags, and missing meta tags, issues with your sitemap, and robot.txt file because these are all errors that hinder user experience. Also, it helps to maintain the website visibility for search engines and provides the information about the keywords which help the searchers to find your web pages.
Optimize Your Store for a Voice Search
With Siri, Corona, and other voice search software which becomes more popular, you should also know how to optimize your store for them. Google Voice Search will allow you to search for what you’re looking for rather than having to type it into the search engine.
According to research, voice commands to Google Voice Search has been on the rise since 2010; so much so that it has gone by sevenfold.
When optimizing your site for a voice search, you should consider using long-tail keywords, which are sentences or words that are specific to your store.
There are plenty of people who prefer to use smaller keywords, but long-tail keywords make up more than half of all searches. When you’re using these keywords, though, you should also consider that voice searches are more conversational, and you’ll have to create keywords that are more natural to people’s speech as well. Such phrases will attract more people to your store because your content will reflect what they are looking for.
How To Pick Long-Tail Keywords
Try Google Keyword Planner. It is an excellent tool for anyone who wants to learn which keywords they should be using. Just type in your subject and click on the tab that reads “Keyword Ideas.” That will show you any keywords that are in-demand. Also, there are plenty of free tools, such as Moz Keyword Explorer that can help you to choose the right keyword ideas for your online store.
Pick the seed keywords. Now, you need to pick the keywords that are most relevant to your topic because these are the ones you’ll use to create long-tail keywords.
Research and find long-tails. Next, copy one of the keywords you’re going to use and search for long-tail variations. Answerthepublic.com is a perfect free tool for picking up the long-tail keywords. Also, don’t hesitate to use the section in Google search results: People also search… It will help you to learn more about your potential customers’ query.
Work on Website Performance and AMP
If you want to boost your traffic, nothing will help you more than having a website that runs the best it can. To check your website performance, run Google Speed Insights to learn the level of speed and Pingdom to determine the website page loading time for different regions. Also, there, you’ll see the recommends on how to improve the website speed. The excellent rate for the website is less than 3 – 2 sec, according to Akamai Research. And page loading speed have a great impact on your online store conversion rate. How come? Learn in in this article: page loading speed and conversion.
For mobile sites, you can do this through what is called accelerated mobile pages, otherwise known as AMP. The reason why AMPs are so fast is that they’re entirely designed to run like clockwork. If, for example, you have an image that’s going to pop up further down the page, AMPs will prevent the image from downloading right away when the page loads; instead, it’ll download and appear visible to viewers when these viewers are scrolling by it.
This kind of performance in open-source coding for publishers and it aims to load pages on mobile more quickly. You can also make your site run faster by removing unnecessary pages and parts of the code, which will cram your server and make it run more slowly.
If you have a slow website, customers will be less likely to return to your site. That’s why you should try your best to improve your website performance.
Set Up Multilingual and Regional Websites
It is one of the more overlooked aspects of the eCommerce industry. Simply put, not everyone in the world speaks a single language, so you’ll immediately limit your clientele if you decide to keep your website run under one language available.
While you’re at it, you should also consider registering a site under Google My Business because it will allow people to create reviews about your business. Not only this, but you’ll be able to add pictures, offer coupons, etc.
The more active you are on Google My Business, the more you’ll be able to expand your brand reach. When you get a build-up of positive reviews, you’re more likely to become a suggested company when potential customers search for businesses similar to yours.
Create Interesting and Useful Content
To attract more people to your business, you also need to create engaging content that will make your customers come back for more, and that will have them talking about your company on social media.
One of the best forms of engaging content is video content. That’s because a large number of your clients will be looking at your website on their mobile phones, and sometimes they’d rather watch a video than read a long article that forces them to swipe up and down continuously. According to platforms like Shopify, including videos on your website will likely raise your sales by as much as 85%.
Beyond videos, though, you should also include guests posts, blogs, etc. These capabilities will bring different opinions to your business, and will subsequently appeal to a more significant number of people.
You should also consider creating long-form articles and, according to experts, the text content is usually around 2000 words in length. A study that was conducted in 2017 suggests that the average article length for the top ten results on Google was at least 1000 words and more. A blog is a great idea to help your customers with useful advice and build a long-read content.
And remember, usefulness and uniueness are the key factors for content success. Even a product page can look like a masterpies. Be as authenetic in your product description, as you can be, tell the most useful informetion you can provide about your product. Just look:
Optimizing eCommerce Store
Running an eCommerce website is a tough business, and you should always look for new ways to improve it so that you increase your traffic this year. There are many ways in which you can increase your traffic, and we’ve listed the top five in the above article.
In short, you can increase your business sales by improving your website’s performance, creating new and unique content, setting up multilingual sites, following the above SEO checklist, and optimizing your store for voice search.
If you are not sure how you can set up all these things, here is a list of excellent expert resources that will bring all pieces to their places:
-Moz:
Beginers Guide to SEO – all about SEO elements and techniques in plain words
-SEO PowerSuite blog:
The Definitive Guide to SEO in 2018 – new trends for SEO in 2018
SEO for Voice Search: 5 Ways to Get It Right – the great approach to voice-search optimization
If you want to set up all things in your online store technically in your Magento® website:
–Ultimate Magento SEO Guide: What Matters and How to Setup
–3 Best External Magento SEO Extensions
If you don’t want to waste your time on settings and installations, contact us, and we’ll do all these things for you!