To make your website successful, you’ve got to keep track of who actually sees it. This is great feedback to see check SEO effectiveness. “How to check my website visitors online?” We’ll go over a few great ways to check site activity and traffic. We’ll explore Google Analytics and how to integrate it with a Magento® store.
Want to Check Views on Website?
Your site’s active and people are visiting. You’re getting a few conversions, but there’s plenty of room for growth. You might be wondering, “How can I check the hits on my website?” The process is simple, you need to check webpage statistics. They offer loads of information. The pages people visit most and least frequently. It looks at visitors, sources, and conversion to give you a snapshot of your website activity.
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You can get a quick sketch of your followers if you have a blog by looking at how many comments they have. You can also look into views on embedded videos. Much easier is to get all this information accurately at once. One of the great free services for exploring site activity is Google Analytics.
Magento Google Analytics Installation Guide
Integrating Google Analytics with Magento is easy. First, set up a Google Merchant Account. Be sure to get the URL verified and claimed. You’ll get a report from Google Analytics with an account number in this format: UA-XXXXXXX-1. Save this number. You’ll want it later for configuration.
Enter the account and enable eCommerce tracking. To do this, first, click Admin. From there, choose View Settings. From there, go into eCommerce settings. Activate eCommerce tracking, then click next. Submit, then you’ll get a success message pop-up.
Next is completing configuration. Select Admin>System>Configuration. Click to expand, then activate Google Analytics. Put in the account number from earlier. After that, click Save Config. Voila!
Add Google Analytics Tracking Code
First, you’ll need a Google Analytics Tracking code. Essentially, this is a business file number for your website in Google Analytics. Go to Admin>System>Configuration to add the tracking code. Look for Google API in the Sales selection. Enter the tracking code in the Account Number field. Then enable it. Click Save Config and that’s it. Remember to clear cache to see the newest configurations.
Get Google Analytics Login Credentials
With a Google account, it’s a cinch to access analytics. First, enter google.com/analytics in the search bar. Gmail account email and password are all you need to log in. After signing in, select Analytics.
This lets you explore website details, checking views, properties, and accounts. You can also go into analytics through Google Ads. Just click on Tools and Analysis and select Analytics.
Step-by-Step Instructions
After the installation of Google Analytics is sorted, you’ve got tracking code and login credentials. This lets you look into Real-Time information for every site page. Average page time, visits, bounces, conversions. To get to analytics, go to google.com/analytics and sign in. This brings you to the home page. Click on the account and you’ll land on the Audience Coverage page. Select Real Time from the side menu. For current info, select Overview. Explore viewed pages, user behavior, and geographic location with a click.
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How to See Who Views Your Website
To check your website visitors, Google Analytics is an important tool. It’s perfect for monitoring website traffic and traffic sources. This analytics helps you better visualize your demographic. When you understand your customers and site activity, it’s easier to boost outreach and create effective advertising strategies. You can access a free version, or both premium and universal versions. Google Analytics will let you know who visits when they enter, and what brought them there. Some well-placed filters will also help. Using the traffic hacker, filter out junk traffic and your own visits, as both skew the results.
Geographic Location
Google Analytics is great for looking into users’ locations. That’s critical when dealing with both online and physical stores, letting you streamline deliveries for maximum efficiency. Geographic information can be set to different scopes: City, Country, Continent. Location data is based on user IP addresses. However, IP addresses are approximate. Plus, you may be contacted from a computer in Thailand, for instance, to serve an order for a company primarily based in Canada. Many companies operate out of areas that might not reflect their true geographic distribution.
Traffic Sources
Ok. One question you’ll want to ask is, “How many visitors visit my website?” This means exploring website traffic. Plus, it’s important to know how visitors have found you. Traffic sources include direct, organic, referral, and social. It’s best if traffic is balanced across all sources. Google Analytics offers a Traffic Sources report. This gives you details on total traffic and breaks it down by source. Login and select View Report. You’ll be taken to the Dashboard. This gives an overview of site analytics. Select Traffic Sources from the side menu.
Direct Traffic
If you click Direct Traffic, you’ll be shown how many users visit by entering the URL directly or by bookmarking the website in their browser. When you hand out business cards or put up flyers and people visit your site, they reach it by directly entering your URL. While this is an important source for many businesses, it may appear to be higher than it actually is. This is because Google Analytics determines the source from an HTTP referrer. Some browsers, plugins, and mobile devices strip this information as the visitor clicks in. Any clicks that don’t have a referrer are classified as direct traffic. Make sure to tag all your controlled traffic and campaigns, like social media posts and email marketing.
Organic Traffic
When your site comes up in a search and a visitor clicks on it, they reach it organically, without advertisement or referrals from other websites. If you have high levels of organic traffic, it means your site has great SEO. Keyword-based searches rank your site high, so it comes up on the first page. It’s best if not too much of your traffic is organic. Google changes its search algorithms on occasion. This can significantly drop levels of organic traffic overnight.
Referral Traffic
When another website features a link to your website, you get referral traffic. To check your referral traffic, select the Referring Sites option in the Traffic Sources report. High referral traffic is a good sign. It shows that other websites appreciate the services, products, and content you offer. Your influence is both extended and legitimized. Plus, referral traffic has a high conversion rate. It’s a great way to get new customers, and more links also mean better search results.
Social Traffic
Social sources account for about a quarter of the website traffic for most sites. It’s the second largest traffic source. Because the visitors are being directed by links in emails or social blogs, they may not even know what site they’re going to before they arrive. Social traffic also has the lowest return rate. Visitors may come only once. If they return, it’s often through the same channel as before. However, engagement and conversion rates tend to be higher. Social traffic can also be influenced actively. Posts on your social channels can significantly increase traffic.
User-ID Coverage Report
User ID’s are great for engaging your customers more deeply. They give you the option of tailoring a user portion of the site with special content and deals. To check analytics for signed-in users, just enter User-ID Coverage into the search box. On the app, go to Behavior and then choose Behavior View. If using a web view, select Audience and then choose Behavior Reports. This report gives the proportion of user sessions to the total. This shows what your dedicated customers are most interested in.
Other Useful Analytics Tools
It doesn’t stop there. If you want to know “how to track visits to my website,” there are several other useful analytic tools. Buffer, Alexa, SimilarWeb, these are just a few of the high-quality alternatives you can explore. Let’s explore the features of each:
SimilarWeb
SimilarWeb is excellent for analyzing any site or app. It allows you to explore your analytics and that of your competitors. This lets you explore their approach to online strategy and analytics. This lets you follow smart competitor’s techniques to refine your online strategy. It also helps to highlight new industry trends and players.
Alexa
Alexa gives detailed website analytics, including demographics, web speed, visit tracking, and popularity rankings. Just like SimilarWeb, Alexa can track competitor sites. It’s a high-quality site with an easy, intuitive interface and quick results. Alexa also offers several plans to fit any budget or marketing strategy. Another great feature is that Alexa offers recommendations to reach more customers and boost traffic.
Buffer
Buffer is most helpful if your company has a high social media emphasis. It specializes in performance analysis and managing accounts overall social sites at once. It is a rising star, used by more than 80,000 companies including Microsoft and Shopify. You can upload posts beforehand and schedule them to go up when you want. It also lets you explore social media analytics across all accounts. With this information, you can tailor posts and content to reach more customers and boost traffic.
ICONOSQUARE
Iconosquare is another service for managing social sites and exploring analytics across all of them. It lets you take your Instagram and Facebook pages to the next level. Iconosquare lets you upload content and schedule when it goes up. It also monitors all social media platforms, letting you moderate and track all comments from one site. It also has excellent analytics, letting you explore key social metrics. In Instagram, you can tag accounts and locations, review and manage comments, and keep up with gained and lost followers. This tool helps you tune into your demographic and boost your reach.