Do you have an eCommerce business? Are you looking for new ways to help it grow? If this sounds like you, then you’ve come to the right place. Below, you can read all about the best Google SEO tools for eCommerce businesses.
Google Structured Data
If you haven’t heard of Google Structured Data before, that’s okay because we’re going to explain it anyway! Google Structured Data is essentially how Google understands web pages. It collects data from a site to gather information. Google Search uses this data to enable either enhancements or unique search results.
Google Search uses snippets from a website’s data to identify labels that will allow people to find your page by searching for specific keywords or categories. You want this for your online store because potential customers are more likely to find you.
How does it work?
You can use structured data to help Google distribute your content. To optimize your structured data, you should be enabling actions and marking content properties wherever you can.
Google Structured Data uses content markup, which describes your content. If you’re figuring out your markup content, make sure that you use larger values first, followed by smaller properties. You can use the name, URL, etc.
Google Structured Data also uses action markup. It allows you to create actions within your content; for example, if you have video content on your site, you can use WatchAction.
How to:
Let’s start off with markup content. There are three things you have to do to create markup content.
The first one is that you have to determine what you’ll be publishing on your eCommerce site. You have to decide if you’re writing articles, creating music, etc. Making this decision will allow you to optimize your online store.
Secondly, you need to decide which properties to select. Do this by going to your markup references and look at all of your available features so that you can add the data to your content pages.
The last thing you need to do is pretty simple: just test it all out with Google’s Structured Data Testing Tool.
Next, we move onto action markup. Action markup requires you to do two things.
The first thing you have to do is make yourself a markup template. This will allow you to create values that you’ll later include in your site’s HTML. You can create features on your site like offering your customers subscriptions if you’re selling products in individual packages. This is relevant for videos, episodes, or even newspapers. You can test your markup content with the feature mentioned above: Google’s Structured Data Testing Tool.
Carousel for Products and Posts
Carousel shows multiple search results on Google that are similar to your site’s content. Not only this, but carousel can create results of similar items from your website. This will increase your sales because if, for example, someone is shopping for clothing at another store, your site can pop up right next to it and your potential customers are likely to check to see what you’re all about. Not only this but if they see similar products on your site, they might want to buy more!
Featured snippets and image
When it comes to snippets, you should make sure that only information that is available to visitors and potential clients is included. If you want to add an image, make sure that it’s of high quality.
At a minimum of 696 pixels wide, you’re more likely to get good results with high-resolution images. You should always include pictures if you have an eCommerce store because it’ll give visitors an idea of what your products look like.
Rich snippets for reviews, emoji
Rich snippets are especially useful because they allow you to add extra content for articles, recipes, products, and reviews, the latter of which we’ll be discussing here. Reviews are especially useful because when people shop online, they want to know whether your products and your business in general, are good. You have to implement rich snippets by using structured data.
Google will display a variety of reviews, from critic reviews to review snippets. You can have these appear as a search result with Google Knowledge Cards.
Google Voice Search: how to use it for online store
Voice search is on the rise, which means you don’t only have to optimize your site for desktop computers anymore, but for voice search. Essentially, voice search is when you use features like Apple’s Siri, Google’s Google Assistant, or Microsoft’s Cortana to search the internet.
When HigherVisibility surveyed 2000 people, around 27% of them were found to use virtual assistants daily, which is why you should be considering Google Voice Search as a useful Google SEO tool when you’re trying to optimize your online store.
‘How to’ section as a valuable content on your website
The first thing you have to do if you want to use Google Search for your online store is to verify it with Google Search Console. This will allow you to check whether your site and its multiple pages are mobile-friendly.
If you want to use Google Search, you shouldn’t block CSS, JavaScript, images, etc. on your mobile site. You should also avoid using Flash because many mobile browsers aren’t able to support it, which means your customers and visitors won’t be able to use Google Search on your site.
You should also make sure that your site doesn’t take too long to load because your customers won’t be willing to wait around. You can do this by improving plenty of small things; you can, for example, compress your images.
When you’re searching keywords with Google Search, you speak to it as you would another person. Because of this, you have to optimize your site to reflect dialogue. To do this, you should write your content as if you’re answering a question. You can use Google’s “People also ask” feature to find out what people are searching.
Youtube videos on your website
If it’s possible, you should try to include Youtube content on your site. That’s because when Google searches through your pages for quality, videos are one of the factors that increase this quality. Furthermore, people are more likely to stay on your page for an extended period if you have video content.
Since Google isn’t able to decipher a video, however, you should also include images and text around it that will bring in more traffic and allow Google to decipher what your page is about. This way, when people search for specific keywords, it’ll bring them right to you.