If you own an eCommerce store, you’ve probably known about Magento 2 version. Anyone who has used the platform has raved about Magento 2 benefits. Still, what exactly is Magento 2 and how can you benefit from using it? Below, we’re going to discuss why Magento 2 is the solution you’re looking for.

Benefits of Magento 2 Over Magento 1

Before we get into the specific advantages of Magento 2, we’ll talk about the transition of Magento 1 to Magento 2. This transition is causing Magento 1 to Magento 2 migration.

Flexibility

Magento 2 is much more flexible than Magento 1. That’s because it has more extensions at the disposal of merchants. These extensions make it possible for eCommerce stores to be completely customizable. From sales to inventory, you can have the store you want with ease and precision.

Extended Functionality

Magento 2 functionality has undoubtedly improved compared to its previous version. Magento 2 allows you to optimize SEO to generate leads and increase conversions.

Magento 2’s upgrade can introduce eCommerce stores in countries all around the world, and can also do so in different currencies. Merchants can expand their reach to a broader range of people.

Magento 2 offers B2B functionality to ensure that your clients have an easier time during their shopping experience. With things like self-serve and instant-purchase, your customers will undoubtedly find their shopping experience easier.

Fewer Module Conflicts

Magento 2 is an open-source platform; which means, eCommerce sites that build with Magento are completely customizable. While other programs are limited in features and non-flexible core system to customize, you can create a store that suits your needs with Magento 2.

Magento 2 introduces fewer module conflicts by allowing developers to use the themes and the extensions they want. This demonstrates that as Magento evolves, it becomes more user-friendly and more user-concentrated.

Better Performance

This is one of Magento 2 biggest perks. It performs significantly better than Magento 1 did. Magento 2 runs 20% quicker than Magento 1 did. As time goes on, it becomes more apparent that speed is the most sought-after feature in eCommerce stores.

Not only this, but Magento 2 uses a Javascript library; thereby, making it an easy platform to use. This feature makes it extremely sought-after among developers.

Advantages Of Magento 2 From Different Perspectives

When you upgrade to Magento 2, there are many more advantages than those listed above. Below, we’re going to discuss Magento 2 CMS and the benefits of using this platform from different perspectives.

Scalability

Magento 2 can meet your needs whenever you need it to. This is especially demonstrated with Magento 2 scalability. Scalability is useful because as times change, your site needs to change as well. If you have an eCommerce website, you’ll appreciate Magento 2 because it’s much easier to add storage, RAM, etc. with this eCommerce platform compared to others.

Magento 2 uses PHP and works with the newest versions. It will also work with the following frameworks:

  • MySQL
  • Hadoop

Advanced Reporting

Magento 2 allows merchants to have access to advanced reporting on all Magento 2 sites. With the platform’s many extensions, you can have access to all statistics right from your admin panel.

With advanced reporting, you can:

  • Personalize customer experience
  • Have access to advanced statistics
  • Generate more leads
  • Increase conversions

By knowing what your customers are searching and buying, you can determine which items are working best in your store and which services are needed the most. Because of this, you can personalize the customer experience by offering your customers and clients products that you think he or she will be interested in. Send emails to your customers and potential clients to guide them to parts of your website.

Strong Security

Magento 2 is more secure than all previous versions. The company has changed directories so that it has five folders in the root. Magento 2 has also deleted a skin folder from the root directory.

These changes in Magento’s code make it harder to hack. Magento 2 has also created a new directory called “Pub.” In Pub you can find the following folders:

  • JS
  • Skin
  • ERROR

Big Community

Part of Magento’s appeal is its community. With so many people using Magento, you can find plenty of tutorials online and even more ideas on how to organize your eCommerce store. You can also find support at any time. If Magento doesn’t answer you right away, someone in the community will be able to.

With the pairing of Magento and Adobe, you can expect the Magento community to expand anymore. By including cloud services in Magento, your entire site will work more quickly and smoothly.

Full Page Caching

Magento’s first version didn’t provide full-page caching. The moment Magento 2 featured this, it made a major difference in the speed at which the page loaded.

With full-page caching, you and your clients can load pages much quicker. Your customers don’t want to be waiting around for shopping carts and pages to load, so this feature is sure to increase conversions. You’ll run more quickly than the competition.

Easy Integration

Magento stores provide merchants with easy integration. This is because of the various add-ons and extensions, which allow you to connect your store with other platforms.

You can, for example, use a variety of Instagram integration extensions so that your Instagram will have direct access to your store. Not only this, but you can use Amazon or eBay integration to update your customers on what your store is up to! By using integration in Magento 2 extensions, you can expand your reach to a broader number of people.

Great Usability

The best part about Magento is how easy this CMS is for you to use. You don’t need to know to code to get your store started. All you have to do is open your account, install the extensions you’re interested in, and you’re ready to go! Also, you can set up your store look and change setting the way you want.

Supportive Products

You can use Magento’s step-by-step product creation guide to ensure that your Magento store supports your products. From here, your guide will allow you to make the best catalog you can so that your products will be more likely to sell.

You can use a supportive video to sell your products. Short videos allow you to provide your customers with more insight into your products and your business in general.

Perfect For Midsize Businesses and Enterprises

Magento 2 is the best for midsize businesses because it allows everyone to create the store they want, within the budget that they can afford.

Not only this, Magento 2 is the perfect opportunity for companies to expand their platforms until they can upgrade to the Enterprise edition. If your business needs to build more clientele and have a professional platform to offer services, this is the best for you. Below, you can see that Magento 2 has clear excellence comparing to Magento 1.

Magento 2 vs. Magento 1 Infographics

What Else to Consider?

Now that you know all about Magento 2 and the advantages of using it for your online store, here’s a short Magento 2 feature list.

  • Professional developers
  • Extensions
  • Scalability
  • Fewer module conflicts
  • Advanced cloud features when you combine Adobe and Magento

As you can see, Magento 2 has more features and opportunities to expand your business and online presence. For us, it is a clear leader in this comparison guide.

Summary

Do you own an eCommerce store? Are you wondering how you can expand your store’s reach? If so, you’ve come to the right place. We hope that our article answered all the questions and you will come to the right decision. If you need help in Magento 2 Development we can provide you with our best specialists and guide you through the whole process.
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