How to Grow Your Clothing Business: 9 Practical Tips
Are you planning to grow your business? Do you want to know how your commercial business can be the best it can be? If so, you’ve come to the right place. That’s because we have the best 9 tips for you to grow your clothing business. To find out more, keep reading!
Tip 1. Build a Sales Funnel
If you want to have a successful business, there are a few things you should do first. A sales funnel is the journey your customers make on their way to purchasing your products. To know more about how to build a sales funnel, you can read this section.
Research the Audience
If you want to build a business, you need to know who’s going to be shopping at your store. You also need to understand what your potential customers expect of you so that you can figure out how to meet their needs.
In the process, you should research what your target audience doesn’t like about shopping. You can use Google Trends and statistics from leading research websites like Statista to predict what the demand will be on your product.
Create Buyer Personas
Because your customers are unique, you’ll want to create different personas that are based on several factors. You’ll want to consider why different people buy their products, how they use products, and what motivates them to purchase products.
When you consider all these factors, you’re going to create your buyer persona. You will write their age, gender, salary, and particular user flow to show why they will buy your product. Then, you name each persona. Next, you will have your 3-4 buyer personas and will use them to create your marketing strategy.
Tip 2. Develop Marketing Strategy
This part is especially useful if you’re wondering how to grow your sales. The way you market your business is one of the most critical factors in running it. This will help you to attract customers, increase the number of your leads, and double your sales results.
Create Valuable Content
When you have a qualitative content as one of the points in your marketing strategy, this ensures that your customers keep coming back. That’s because your customers will be interested in what your business has to say and as such, you can see your sales increase drastically.
Examples of valuable content include blogs, videos, social media posts, advertisement. Look at famous brands examples. Puma made a campaign called #rundalism that has gathered Puma running teams from all over the world to conquer half marathon in the Lisbon.
Why they did it?
First, to attract customers’ attention to their Hybrid collection of sneakers. They’ve gained the loyalty of people by making the event in Lisbon and used different channels to promote the whole campaign (Instagram, YouTube).
Also, like sportswear and accessories company, they used influencers, professional runners and enthusiasts to attract different people to jogging as a lifestyle. An excellent way to improve your business’s content is to have influencers develop it. As such, your customers can read about your products from people who have tried them.
Influencers are some of the best ways for you to spread the word about your clothing store. You can send them free samples of your clothing so that they can post their personal opinion about your products. This will give your customers a real sense about your business, and they’ll be more inclined to buy from you. Influencers can create a video, photo and other content types based on your marketing strategy and needs. It will save you time and make your content richer and customer-oriented.
To effectively start with influencer marketing, try some useful tools to find them and analyze the results of your cooperation:
- HypeAuditor – help you to find the best influencers in Instagram and get the report about their account activity to choose the best match for your clothing brand;
- Brandwatch – explore the database of Twitter users and find influencers to reach the right audience;
- Kred – paid tool for finding influencers as well as monitoring, analyzing, and involving them to your marketing campaigns;
- Traackr – a program for managing your influencers’ network and measure the results of content, events, and campaigns with them.
We also found a great example of successful influencer marketing from Boxed Water. They use micro influencers from Instagram to attract people to their environmental initiative campaigns.
Thousands of influencers and their followers are involved and participate in initiatives called Better Planet. It is great when you commit to world problems and promote your brand through social and environmental initiatives.
Try to identify the demand by creating a sustainable clothing line and use it as the advantage of your brand. You can check the examples of Scandinavian clothing stores and their sustainable campaigns in our previous article.
That’s not all. Next, we will tell you how to connect with your customers in other ways.
Tip 3. Identify New Opportunities
Recognizing when you have an opportunity to improve your marketing strategy, it’s important to use all possible ways to attract customers to your store by providing them something valuable.
Build an Email List
You can do this by creating a pop-up section on your website so that interested customers can sign up to receive emails. In doing so, you can provide them with updates and information about your online clothing store. You can also add a subscription box to your footer, add an abandoned cart extension to return customers to their carts.
Look at the example of Riley Rose – Forever 21 beauty boutique. They made a recognizable pop up on the main page by giving 15% off for the subscription.
Second great placement for an email subscription box is a footer. They named customers who will join their newsletter as VIP clients. That makes it a unique interaction with their clients.
Create a Customer Loyalty Program
This is one of the best ways for you to get your customers to spend more money, more often. Clothing companies like Forever 21 have been doing this for years. This company provides customers with points for every dollar they spend, and after they’ve accumulated enough points, the points translate into money they get back. For every 300 points they gain, they earn $5.
Tip 4. Open a Pop-Up Store to Test a New Market
If you want to test out a new market, you should consider using a pop-up store to help you decide whether your products would work in this market. That’s because you never know how you’re going to do in a new city or with a new target population and as such a pop-up store is more effective than immediately renting out space.
Tip 5. Collaboration with Famous Fashion Brand
You may want to collaborate with a famous fashion brand to develop your fanbase more efficiently. When brands collaborate, their fanbases can be combined As such; you may find your consumer base increase considerably when you decide to do this.
An example of this is H&M and Kenzo, who launched their collection in 2016. This eclectic collaboration was named Kenzo X H&M and was designed for customers to have the perfect summer look.
Tip 6. Learn From Other’s Examples
If there’s anyone you particularly admire or a business plan that you want to model, you may want to consider doing research on how these business owners have run their businesses. This can provide you with a good idea on how you can improve your business and how you can adapt more efficient strategies to grow it.
Watch the video about How to Create an eCommerce Brand with Gretta Van Riel, an eCommerce entrepreneur who run 4 businesses and made 8 figures selling products online.
Tip 7. Keep Your Eyes on Trends
When you have a clothing brand, it’s important that you keep up with trends. This will ensure your clothing is always in style and as such, you don’t have to worry about your customers outgrowing your clothing.
Tip 8. Diversify Your Product and Service Offerings
One of the best ways for you to reach a large number of people is to have a different way to promote your existing products for new consumers or find a new market opportunity to expand your current product line. The more diverse your products, the more people you can speak to. When it comes to clothing, every individual has their own style, and if you can produce products that speak to some of them, you’re ensuring that your store will be selling more.
Tip 9. Consider a Franchise Model
There are all kinds of business models that you can follow. One of the best ones for you could be a franchise model. In this, you can take the opportunity to expand your clothing business exceptionally. In doing so, you can have stores in many towns and countries that function across different populations.
A perfect example of this model adoption has GAP company. It offers franchise opportunities for international markets. It is available for business owners who have extensive experience in retail.
For sure this list can be extended to more tips. But, we’ve highlighted only tested strategies that you can use now for your business benefits.