Are you interested in the world of eCommerce? Have you heard of Magento 2 extensions and Magento’s customization before? If so, you’re not the only one. Magento is one of the best-known platforms for eCommerce websites and companies. That’s because it provides a unique experience for everyone and increases conversions, leads, revenue, etc.

That said, how does Magento affect user experience and why are people so likely to convert to this eCommerce giant? In our below guide, you can read about customizable options in Magento 2.

Magento Personalization Features

Before we get into detail, you should know about Magento 2 product personalization and the benefits of using this platform for both you and your customers.

Customer Oriented Content

You can increase your conversions by creating content that targets your customers. By doing this, you can make every shopping experience unique. This happens when extensions collect data about your customers based on their search history, location, interests, and more.

If you’re looking for the best Magento 2 extension to use for this feature, you should try Fresh Relevance. By creating a unique experience for your customers, the extension provides you with more loyal customers. In short, people are more likely to stick with you if they feel valued by you.

How does Fresh Relevance allow you to customize experiences?

All you have to do is get used to the extension’s useful toolset. You can do this through either email or web content with the use of online profiling. Here is a short list of Fresh Relevance features:

  • Recommendations for products
  • Online profiling
  • Personalizing content
  • Integrates emails

Product Content

Product personalization is a sure way of making your customers happy. It’s one of Magento’s strengths because it provides the best recommendations out there. Magento chooses its recommendations based on purchase history, online habits, customer profiles, pricing, and several other factors.

As such, product recommendations are tailored to suit the habits of individuals and not groups of people.

Additional Magento Store Functionality for Better UX

For those who want to know more about specific features of Magento 2 to improve user experience, you can read about brand selection, instant checkout, and much more!

Shop by Brand Section

You need to make sure that the layout of your eCommerce website is as convenient as possible for your customers and potential buyers. This means you have to think like a customer when you’re going through your site. The brand section is one of the most important parts of any eCommerce website. It provides a variety for people who are looking for more than just a general selection of the topic they’re trying to buy in.

If, for example, you have a clothing retail website, you might want to add brands like “Calvin Klein to the sidebars so that those who are looking for something specific can find what they wish to conveniently.

Instant Checkout

Instant checkout benefits any eCommerce website, and it just so happens that Magento 2 users can have it all that much easier.
A smooth process ensures conversions. This remains true for checkouts and transaction processing. You shouldn’t try to complicate it too much because you can deal with abandoned carts afterward.

Magento personalization has greatly improved their checkout process, making it smoother and faster for everyone involved. Magento 2 offers One Step checkout, which has been proven to be 40% faster than previous ones.

Advanced Search and Navigation

Easy navigation is the secret to a successful business. Magento 2 allows you to make your navigation direct and simple. Its various navigation settings enable customers to choose from a limited number of categories that will later guide them until the final product is shown.

A great example of one of these extensions is Mega Menu, which has been endorsed by many in the eCommerce industry and IX experts.

AI Personalization

The use of personalization AI can help with the overall unique customer experience for each of your customers. This is done through automated email personalization; wherein, recommendations can be made on past customer experience.

Not only this, but this AI has pricing that might appeal to you because it only charges around 4% of the revenue that’s generated by the AI personalization. In comparison, hiring physical individuals to spread the word about your company will cost considerably more!

AI is evolving in the world of eCommerce because it can pose as your clients’ personal shoppers. This is done through the Chloe extension for Magento 2 stores. It can help them through the entire shopping process so that they have help right away.

Conclusion

Magento 2 has taken the market by storm and stores that use Magento tend to have successful conversion results. This is significantly due to personalized user experience and personalized products. The various Magento 2 extensions available make it unlike any other. If you consider implementing Magento 2 extension or more to double effectiveness from your store functionality, we are glad to give you a hand with Magento 2 Extension Development.