Magento 2 vs WooCommerce – is the battle between two largest and most popular platforms used for setting up eCommerce stores. While they both have many positives, there are still differences between them. In this article, we will be providing a detailed breakdown of the two platforms, so you can decide which one is best for your business.
Difference Between Magento 2 and WooCommerce
Let’s compare Magento 2 and WooCommerce. First things you should consider are each platforms usability, the community behind them, and which kind of business should choose each platform.
Usability is vital when it comes to eCommerce. A lot of people underrate its importance, but it can make or break your business. A site that loads faster has higher levels of accessibility and will convert much better than a website that doesn’t meet the same standards of usability.
WooCommerce is excellent at usability, mainly as it utilizes itself as a WordPress plugin. However, its ease of use is also a part of its weakness. The fact that it is a WordPress plugin means that it has fewer functions than its competitor, who have more extensive, stand-alone system.
Magento gives you the ability to create products, orders, and manage them. Their analytics features are detailed, and advanced reports you receive from your site will significantly improve your decision making. Features that optimize SEO, tools increase lead generations stats, and marketing campaigns all make up a part of why Magento is so useful.
Magento, in particular, has built up the platform over 15 years, thanks to its community of developers and merchants, it continues to grow with technologies and additional tools to become the best platform for eCommerce. WooCommerce also has a community behind it, but it’s a newer platform, meaning it has started to grow now. That is why the queries could be solved slower than it does with Magento.
What Suits Your Business
The real question is which platform will suit your business better? If you have a medium to large store, Magento has an advantage. WooCommerce is good for smaller stores and beginners, but once you start to progress, you will realize that you are disabled in a lot of ways. Magento provides a lot more room for growth, with upgrades, new feature, and scalability.
Magento 2 and WooCommerce Comparison
While both platforms are popular and effective, there are certain areas where one may be stronger than the other. Below you will find a breakdown of all the key features, and how each platform performs in that category.
WooCommerce is a WordPress plugin, and the majority of the admin features are derived from WordPress. Magento provides its own standalone admin management. Multiple accounts can be created, and logs are kept of all admin actions, which increases security.
The WooCommerce dashboard gives you an overview of the store. You can install numerous widgets that provide you with more information, so the system is very customizable in that sense. Magento offers advanced analytics and tracking, allowing you to know all the minute details that can make the difference between your store being a failure or a huge success.
Products and Catalogs
WooCommerce allows you to easily integrate content into your store. You also have the ability to sell any kind of product, from physical to digital. Magento allows you to set up more intricate storefronts. You can have unlimited catalogs, collections and product listings and present it in a way you want in order to attract your customers.
Both systems are adept at order management. You can set up either digital products that can be immediately downloaded after purchase or physical products that will be shipped directly to the customer’s address.
WooCommerce offers a widget that will allow you to control multiple stores from one admin.
Magento also has a similar feature, allowing you to step up multiple stores that use different default languages, domain names, and categories.
Magento checkout and payment features are optimized, smooth and convert very well. Magento takes credit card payments on your store automatically after the user makes a purchase. Paypal is also accepted as a form of payment. WooCommerce has a similarly convenient checkout process, and like Magento, it accepts a majority of the popular payment gateways such as PayPal, Stripe and Amazon Pay.
WooCommerce brings flexibility, which comes in handy when you consider different shipping settings per product. It has various plugins that allow you to provide more shipping options. These include local pickup, international shipping, and the ability to edit shipping fees (flat fees, percentages, etc.)
Magento also brings adaptability and allows you to use a lot of customizable processes to allow you to create the exact shipping options you want to provide per product. As well as that you are able to set your own shipping options, which range from all types of popular delivery methods and delivery charges.
SEO and Marketing Features
You can set multiple different discounts, prices, upsells, cross-sells, and in general create much more advanced and effective funnels with Magento. The site is 100% SEO friendly, and also offers many tools that will increase your SEO standing. The layout of your site can change depending on the viewer, taking advantage of their previous viewing and purchase history. Having your site optimized for every individual will greatly increase your business success with regards to revenue. Woocommerce does provide plugins that will aid SEO, and you can also find plugins that can generate more effective funnels to improve your sales.
Magento Marketplace has over a thousand extensions you can add to improve your site. The majority of the extensions are paid extensions, but there are hundreds of free extensions that will greatly improve your site. WooCommerce offers a large number of widgets that can improve the functionality of your site, both for the front end and the back end.
WooCommerce is WordPress based, and requires WordPress memory limit of 128MB or higher, in order for it to be effective and efficient in terms of speed and performance. MySQL 5.6 or greater and PHP 5.6 or greater are required.
Magento, on the other hand, requires at least 512MB of dedicated RAM to reach its peak performance. It also requires a LAMP or an LNMP solution stack. PHP 5.4 or 5.5 is required, as well as MySQL 5.6 (Oracle or Percona).
Speed and Performance
Both platforms provide strong and stable performance, as long as you set up your settings correctly. Fail to optimize and you could see issues. There are guides online that will help you easily get the best out of your platform speed-wise.
Both products are open source and free. However, Magento does offer paid options once you get up and running and begin scaling up. Luckily, this cost will benefit you more in the long run as you will only be paying if you are already making money and want to multiply your earnings even further.
Magento’s paid Enterprise edition costs anywhere from $1,500 to $150,000, depending on the size of your business and your business needs. WooCommerce has some extensions and subscriptions that they sell from around $80 to $200, but they are extremely basic in comparison with the Magento offer.
As both platforms are open source, you have the opportunity to add your own measures when it comes to security. The systems themselves also come with their own security features. In this case, however, Magento is clearly superior.
WooCommerce has basic security features. The main feature is their security plugin. It provides you protection from brute force hacking and has its own malware scanner. It also has an SSL certificate.
Magento employs security features that are forever changing and becoming stronger and more efficient as time goes on. Magento Enterprise, in particular, has an Admin Actions Log that will keep a log of everything that is done on your site. Should you see any suspicious behavior, or evidence of any actions you did not make, then you know how to act fast and protect yourself. You can use different tools like a TripWire to scan for malware and edit the configuration settings, your system’s security, so security settings can be optimized for every user.
They release new patches on a regular basis, meaning your security is always up to date and is never vulnerable to becoming obsolete in the face of new threats.
Editions and Their Options
WooCommerce provides regular releases with much-needed updates. Despite this, their editions don’t usually provide anything too different from what you already had. Open source WooCommerce is based more at people who are beginners in eCommerce and don’t have much of a store or a regular user base.
Magento comes out with differently themed editions that are aimed at different sections of their user base. Magento has two main versions, CE and EE. CE is Community Edition and is aimed towards a less experienced audience with a smaller store. EE is the aforementioned Enterprise Edition, aimed at people with much larger businesses that need much more features in order to scale up.
Magento 2 vs. WooCommerce: Usage Prospects
Magento 2 Customers
Magento 2 is gaining the popularity and currently hosts around 0.2% of the top million and almost 0,1% of the entire Internet. This number continues to grow as Magento 2 continues to improve its existing features and adding new ones.
The tendency of Magento 2 stores’ popularity in the US among other countries remain stable – it is around 45% from others. Other companies that prefer Magento are based in the Netherlands or the United Kingdom according to the following statistics.
As for WooCommerce, it has a big amount of stores around the globe. That’s because WooCommerce is good for the start of the business, it has the necessary amount of functions for the simple shop. It has 3.6% of the top of the million and 0.6% of the entire Internet.
There are nearly 45 thousand of stores that use WooCommerce in the US, the other significant amount relies on Great Britain – 14546, and Australia – 9255.
Magento 2 vs WooCommerce: Which Platform Wins?
Overall both platforms are very good at what they do. You can’t really go wrong with either, but if we were to suggest one, it would definitely be Magento 2. It offers you much better opportunities for scaling up and making more money down the line. It is also stronger than WooCommerce in security and user support. For these reasons, Magento 2 is the best CMS out there today.