How to Reduce Shopping Cart Abandonment at Your Magento Store

How to Reduce Shopping Cart Abandonment at Your Magento Store

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When you are trying to make sales, there is nothing more exigent than managing to get your customer through all the steps of the process on your Magento® online store, only for them to abandon you at the very last step. There could be a moment when you look at stats and see that you are at sea at the step of converting potential customers once they get to checkout.

Luckily, there are a lot of things you can do to reduce cart abandonment. And to know which solution is for you, you must first understand why the customers are abandoning their carts in the first place. Let’s check solutions on how to reduce shopping cart abandonment in your Magento online store.

Why Customers Abandon Shopping Carts?

Below you can find some of the most common shopping cart abandonment reasons that could affect your sales results and the quality of your customer service.

Unhoped Shipping Costs

Shipping costs can be a real turn off for customers, especially if they are high. A customer may be okay with paying a certain price for an item, but upon seeing the shipping fee, they suddenly don’t feel like it’s worth it. This can be even worse if the shipping time is long, as the combination of the high price and long waiting time can be unappealing.

Carts Are Not Followed Up

A user who has already added to their cart and wants to make a purchase is a valuable asset, and someone you should be helping to get through each stage of your store very easily. If a customer is prompted to create an account before they can continue with their purchase, a significant portion of users will abandon their cart as they aren’t bothered to go through the process of signing up.

The Checkout Process Isn’t Optimized

As mentioned previously, adding obstacles in your store that can affect a user’s ability to make a purchase is not useful. An optimized checkout process is one that is efficient, secure, and most importantly smooth. The fewer things the customer has to deal with, the easier it is for them to buy and the higher the conversions will be in your store.

Poor Variety of Payment Options

A lack of diverse payment options can leave a large percentage of your audience without a way to pay for your products. Which not a situation you want to be in, as it will undoubtedly cost you quite a bit of money.

High Concerns About Payment Security

For sites that are new or don’t have much of a reputation, you can lose sales through apprehension as your customers don’t go through with the purchase due to fears of being scammed, or due to not fully trusting your service.

How to Reduce Shopping Cart Abandonment

While the Magento abandoned cart can be annoying, there are many solutions to reduce the abandoned cart process.

Personalized Shopping Experience

Personalized shopping experiences are one of the best ways to decrease the number of times you get the Magento abandoned cart on your store.

They include recommendations and listings based on the user’s history on your site and elsewhere, as your content becomes a lot more targeted to the individual, rather than aiming at a broad audience.

Free Shipping or Low Shipping Cost

To avoid any issues with potential customers being scared away by high shipping costs, Magento has low shipping fees available. In fact, you can even implement free shipping options, which will surely increase your conversions even further. This is one of the most important tactics you can use to avoid seeing a Magento 2 abandoned cart.

Shipping Calculator Extension

The Magento Shipping Cost Calculator is an extension that will allow your clients to calculate and be aware of the shipping cost for some items with a single click. This saves a lot of time since they don’t need to calculate them manually anymore, and will increase conversions as you have removed one more obstacle that could put your customers off completing their purchase.

Streamline Website Navigation

Magento’s online store features streamlined website navigation, making it very simple for your clients to browse your site and find exactly what they need in a very efficient manner.

Additional Features

In addition to all this, there are even more additional features that will reduce cart abandonment and increase your sales. You can set up a blog on your site, which is useful for updating your clients with information relevant to your field. It also helps set up the rapport with your readers, which helps them feel more comfortable buying from you.

You can also implement reviews on your products. A good rating from previous buyers can be a big part in convincing a client to make a purchase, so as long as your products are high quality and your buyers are happy, setting up reviews is a huge benefit.

Lastly, Magento lets you add a return option. Seeing this option can often help the customer feel more at ease when purchasing since they know that they will always have the chance to return the product if they think they made a mistake making the purchase.

Magento Extensions to Reduce Cart Abandonment

As you need to solve the cart abandonment, we will provide you with a list of the most useful extensions that will help you to decrease the number of carts abandoned and return back your potential customers to convert them to long-standing clients.

For Magento 2.X

Amasty Abandoned Cart Email for Magento 2

You can set up emails to remind about cart abandoned. This extension allows you to create multiple email types for different customer’s types and ability to add discount coupons there.

Mageplaza Abandoned Cart Email

It is a useful extension where you can send personalized emails that will be compatible with SMTP and automatically generate coupons. Also, it has flexible email chain configuration and supports Google Analytics UTM.

Magento 2 Abandoned Cart Recovery Extension by Mageworx

This Magento 2 recovery extension will give you the ability to look through the cart abandonment stats, cart’s general analytics, retargeting toolkit and retargeting email planning tools. Use customizable emails, customers activities log, and overview of the whole retargeting campaign stats to solve the abandoned carts rate.

For Magento 1.x

Abandoned Cart Recapture

This is email marketing and abandoned cart recovery for both Magento 2 and Magento 1. It gives you an instant, free analytics on all active and abandoned shopping carts helps to sort your emails that will be fully responsive. It is compatible with all major One Step Checkout extensions and synchronizes your eCommerce data with MailChimp.

WEB4PRO Abandoned Cart Extension

Our extension is compatible with last Magento 1 versions. It has automation settings for email notification, link generation for the abandoned cart of the authorized user. Also, you can restore the abandoned cart in one click and attach additional files to the email to retain customers.

Abandoned Cart Email Reminder

You’ll send quick email reminders to your potential clients, including discounts and coupons in it and personalize the email notifications with a custom subject and an appealing template. Set up restrict a number of reminders, handle mute carts and check your results via the statistics.


Magento online store is a great asset for anyone to have, and it does provide you a lot of different avenues to use to deal with the dreaded Magento abandoned cart email and to make sure your sales go through the roof. Now you understand some of the best ways how to reduce shopping cart abandonment, so go out there and have a lot of success working with your online store! If you want to add an extension that will help to prevent cart abandonment, drop us a line, and we will help you with Magento 2 Extension Development.

Posted on: April 19, 2018


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