Magento® 2 allows you to create a Magento blog on your site, and it can be a real benefit in so many ways. Despite this, a lot of people don’t take advantage of this feature and those who do rarely use it to its maximum efficiency.
Here we are going to talk about why it’s essential and how you can use it efficiently. We hope that by the end of this article, you will be under no illusion as to how vital a Magento blog can be.
Top Pros for Blog in Magento 2 Store
There are a lot of amazing pros to starting a blog for a Magento 2 store, so let’s get into them. As always, we will be looking at just how a blog will be able to bring you more customers, more money, and increase your reputation and audience in many ways.
Social Media Presence
A strong social media presence is a key whenever you are looking to make sales. It ties into your brand power and strength, and the stronger your brand is, the more powerful connection you have with your potential customers.
Social media is one of the easiest, and one of the most efficient, ways of increasing brand awareness. In the past companies and stores would have to buy ads in newspapers or on TV, now they promote them through their Twitter, Facebook, and Instagram accounts.
We can’t forget about mobile traffic that has grown exponentially over the last decade, with the majority of adults in the world having a mobile phone. People use mobile devices more than 87 hours per month in the US and at 51% rate compared to desktop – 42%. Instead of people having to go to the store, they know they have the store right in their pocket. They use apps and check their favorite online store’s social media pages. And if you are not taking advantage of that and making sure your product is right there in front of them, you are missing out big time. That means having your business presented in all main social networks will boost customers engagement.
What are the advantages of social media in a blog? The availability of links to your social media can do a lot of the legwork helping you to increase your follower counts and to generate more information about you, your brand and your products.
In turn, funneling your social media followers to your blog will help that grow too. It’s a cycle of growth, each side feeding the other, and it all leads to you getting more sales afterward.
Brand Power
Customers usually make decisions not on a logical level but a subconscious level. A brand that has demonstrated its strength through a strong reputation and repetitive marketing that hits your audience will imprint itself into the subconscious of the user as a brand to trust. As a brand that has value, and can bring value to them via their products.
You will likely be competing with big companies in your field, so having an excellent blog on Magento 2 will be a massive help as it will help create trust, rapport, and understanding between you and potential clients. A certain topic covered in your blog or for example the success stories that your customers have experienced with a particular product, all help. It’s those pieces of connective writing that help to educate and entertain your readers that will come back to you tenfold in sales and conversions.
Traffic Boost
Traffic is the number one key to getting more sales. If you have no traffic, it will be impossible to get sales. There are a lot of good ways you can generate traffic to your site including social media marketing, PPC ads, SEO, or even word of mouth.
One great way that is simple to get started with is by using the blog Magento 2 feature. Starting a blog on Magento 2 will allow you to promote your store to the audience you build up on your blog.
You can generate attention for your blog by increasing the amount of traffic it gets. This can be done through some routes, including optimizing your content for search engines, researching the keywords you want to target and by utilizing Facebook, Instagram and other social sites as ways to direct traffic to your blog, which in turn directs traffic to your sales pages.
Useful for you:
Additional Sales Channel
In addition to bringing traffic, it will also bring you other sales channels. You can feature your products in your posts and do some subtle advertising that way. Writing about your product features, its quality and why the audience needs it is a good way to get them to click through to your store and make purchases.
Amazon does this to significant effect, running an affiliate program where people can write about their products on their blogs and if the audience clicks through and makes the purchase, Amazon pays the affiliate a cut of the fee. If this system works for the biggest online store on the planet, it can certainly pay dividends for you.
The fewer obstacles you have in the way of potential customers the better, and here there is a chance for the customer to see the post, click through to the store, and buy the product straight away.
Unique Storytelling
Let’s face it, the majority of online stores all look the same. They have the products lined up with pretty images and 5-star ratings, but what does that tell you?
Once you have seen sites like that a thousand times already, their effect on you isn’t as strong. This is how most customers feel when everyone is all using the same marketing techniques and have the same setups, it all feels cloying and corporate.
Unique storytelling can be a very strong tool to increase conversions for a product. Writing posts of your experience with the product and making it entertaining and relatable creates a good feeling with the reader and if they enjoy your content, they are much more likely to try it for themselves. It also can be achieved through videos of the product in action, interesting stories of customers who have bought something before, and even intriguing stories on how the product came about in the first place.
Having a blog gives you the chance to present your products with a more personal touch. You can show it in a way that will make you stand out, and will allow your audience to connect with you in a much more personal way.
Useful for you:
Your unique storytelling and presentation will help you build rapport with your potential clients, and this is going to be extremely helpful when it comes time to convert them into customers.